Overview
The project aimed to create an immersive online platform for Poetry Teas, showcasing their unique blend of teas that evoke emotions akin to poetry. Our goal was to design a website that harmoniously blends functionality with aesthetics, offering visitors an engaging experience that mirrors the essence of savoring poetry through tea. Through intuitive navigation and captivating visuals, the website seeks to enrich the tea-drinking experience by connecting with the soulful narratives behind each blend.
Mobile Responsive
Ensuring mobile responsiveness was pivotal in optimizing the Poetry Teas website for seamless usability across devices. We implemented responsive design techniques to adapt layouts and interactions for various screen sizes while maintaining aesthetic integrity. Touch-friendly navigation and optimized load times were prioritized to enhance user experience on smartphones and tablets. By focusing on mobile responsiveness, we aimed to ensure that users could enjoy Poetry Teas’ poetic blends effortlessly, whether at home or on the go, fostering deeper engagement and satisfaction.
Project Timeline:
3 Months
Tools Used:
Services We Provide
Website Design (UX/UI)
Website
Development
Search Engine Optimization
Social Media Marketing
Content
Writing
Challenge
Crafting the Poetry Teas website posed the challenge of translating the poetic essence of their blends into a digital experience. We aimed to capture the emotional resonance of each tea blend while ensuring the website conveyed a sense of poetry and artistry. Balancing visual appeal with functional design, we sought to engage visitors on a sensory level, evoking the same emotions and storytelling that define Poetry Teas’ brand.
Our Approach
We began with meticulous information architecture to organize the website’s content effectively, ensuring each tea blend’s narrative shines through. Implementing a cohesive design system, we focused on harmonizing aesthetics with usability. During the design phase, we emphasized creating a visually immersive experience that mirrors the poetic nature of Poetry Teas. In the development phase, advanced technologies were integrated to support seamless functionality. Mobile responsiveness was prioritized, optimizing the site for accessibility across devices to enhance user engagement and satisfaction.
Information Architecture
This overview focuses on key aspects of the website’s information architecture, organizing content to enhance user experience for Poetry Teas.
Design System
Typography
Primary Font: : Poppins
Heading 1
Font size: 90px
Line height: 120%
Heading 2
Font size: 72px
Line height: 120%
Heading 3
Font size: 56px
Line height: 120%
Heading 4
Font size: 48px
Line height: 130%
Heading 5
Font size: 40px
Line height: 140%
Heading 6
Font size: 32px
Line height: 140%
Heading 7
Font size: 24px
Line height: 150%
Heading 8
Font size: 20px
Line height: 150%
Body Text 1
Font size: 20px
Line height: 150%
Body Text 2
Font size: 18px
Line height: 150%
Body Text 3
Font size: 16px
Line height: 150%
Body Text 4
Font size: 14px
Line height: 150%
Spacing:
Color palette
#FFFFFF
#FFFADE
#D8F4FF
#E6ECE8
#BEEFD2
#000000
Design Phase
During the design phase, we meticulously structured the Poetry Teas website to evoke the essence of poetry through visual storytelling. Utilizing soft color palettes and elegant typography, we aimed to mirror the emotional depth of each tea blend. Dynamic elements like parallax scrolling and subtle animations were integrated to enhance engagement and user immersion. Each design decision aimed to reflect Poetry Teas’ commitment to crafting teas that tell stories, ensuring a cohesive and evocative user experience.