Coxwell - Custom Website Design
Transforming Coxwell’s online presence was a multifaceted challenge, met with a strategic and innovative approach. With extensive experience in polycarbonate roofing solutions, Coxwell sought a compelling website to educate users about their products. The design phase involved creative processes, employing 3D renders and animations to make polycarbonate visually captivating. Product customizers were integrated, allowing users to tailor specifications. Ensuring mobile responsiveness, we optimized videos and renders for various screens.
About Coxwell
Coxwell, established in 1994, is a pioneer in polycarbonate roofing solutions. With extensive experience, including collaboration with GE Plastics, Coxwell has completed over 1000 projects in engineering plastics. Specializing in durable, versatile, and aesthetically pleasing polycarbonate sheets and panels, Coxwell’s team of experts offers technical assistance and prompt service. From malls and airports to hospitals, noise barriers, and underpasses, Coxwell’s diverse portfolio showcases their expertise in the industry, reflecting a commitment to quality and innovation.
The Challenge
Creating a storytelling website for Coxwell posed several challenges. The task involved showcasing various uses and applications of polycarbonate while simultaneously educating visitors about the material. Effectively conveying this information within the confines of a website presented an additional hurdle. The challenge was to seamlessly integrate a narrative flow that educates users about the benefits and applications of polycarbonate, making it engaging and informative.
The Solution
Our approach to the Coxwell website involved a meticulous process to ensure a seamless user experience. Beginning with Information Architecture, we strategically planned the structure. The Design System laid the foundation for a consistent visual identity, guiding the subsequent Design and Development Phases. Crafting a mobile-responsive design was integral to our approach, ensuring accessibility across various devices. Each phase contributed to a comprehensive solution, establishing a user-centric platform that effectively communicates Coxwell’s expertise and offerings.


Product Customizers & Lead Form
In addressing user needs, we implemented product customizers on the Coxwell website. These sections empower users to input custom data, tailoring their polycarbonate sheet requirements. Offering customization options for products such as Multiwall, Multicell, X-Fix, and static variants, users can further personalize their choices by selecting colors, thickness, size, and area specifications. This interactive feature enhances user engagement, allowing them to visualize and customize their ideal polycarbonate solutions with ease.

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