About Baclinc

Shalmali Parkar and Abhishek Yadav started Baclinc in December 2017, when they were 17 and 18 respectively. That detail is genuinely unusual — most 17-year-olds don't sign an office lease in Powai — but it's also the reason the agency was built differently from day one. Starting young means having to prove the work is real every single month, because nobody hands out the benefit of the doubt. Nine years later, we've worked with 150+ brands across India and internationally, delivered 150+ projects end-to-end, and actively manage over ₹50 Crores in performance marketing spend for our clients each year. The work spans D2C, SaaS, crypto, and B2B manufacturing, healthcare, FMCG, and many more industries and niches

We hold Google Partner, Meta Business Partner, and Shopify Partner certifications — three of the most-recognized credentials in the discipline, and an unusual combination in the Indian agency market. Most digital agencies hold zero or one of these. Our 25 person team spans SEO, performance marketing, design, engineering, content, and creative, all in-house. Shalmali and Abhishek remain founder-led on strategy for every account — meaning the person who pitched you the engagement is the person making the hard calls six months in. That's a deliberate differentiator in a market where strategy is usually handed off to junior staff after the contract is signed. We publish every case study with the client's real name and real numbers — because aggregated claims like "285% average lift" mean nothing to a brand trying to make a hiring decision. If we can't point at a specific outcome, we don't claim it.