SOTR - Website Design

SOTR is an fashion brand based in Australia but deeply rooted in India. Through intuitive navigation and compelling visuals, the website seeks to foster a connection with global audiences who appreciate artisanal craftsmanship and ethical fashion choices. By blending traditional Indian prints with contemporary design elements, the website embodies SOTR’s mission to preserve heritage while embracing innovation in fashion.

The primary challenge for SOTR’s website was balancing the essence of traditional Indian craftsmanship with modern digital aesthetics. We aimed to convey the tactile beauty and cultural significance of hand-block printing while ensuring the website appealed to a global audience. Additionally, integrating robust sustainability messaging without overwhelming users posed a creative challenge. Maintaining a seamless user experience across different cultural contexts and technological platforms was also crucial.

We began with detailed information architecture to organize content effectively, highlighting the craftsmanship behind each garment. A cohesive design system harmonized traditional motifs with contemporary design elements. During the design phase, we focused on creating a visually engaging interface that immerses users in SOTR’s cultural narrative. In development, advanced technologies were employed to ensure smooth functionality and interactivity. Mobile responsiveness was prioritized to optimize user experience across devices, enhancing accessibility. By blending heritage with innovation, we aimed to create a website that not only showcases SOTR’s unique offerings but also educates and inspires visitors about sustainable fashion and Indian heritage.