Question 1

Which D2C beauty brands have you worked with?

Accepted Answer

Straight answer: we do not yet have a public D2C beauty case study. We have strong adjacent D2C wins on the exact same stack — Shopify, Meta, UGC and retention. Ariana.in (home furnishing) did 2× revenue in 6 months and ranked Top 10 for 'Readymade Curtains' against Amazon. Bhoj Masale hit 4× revenue in 6 months. VOI Jeans ran at 7× ROAS on performance marketing across 70+ retail outlets. A premium footwear brand did ₹10L in a single Black Friday campaign off Meta + email + WhatsApp. If 'have you worked with a skincare brand before' is a dealbreaker, we're not your agency. If 'can you run our Shopify + Meta + retention stack' is the real question, the answer is yes.

Question 2

What's the typical CAC for a D2C beauty brand in India?

Accepted Answer

Blended first-order CAC for a new D2C beauty brand in India usually lands in the ₹400–₹900 range on Meta, with AOV between ₹600 and ₹1,400. A brand-new skincare label with no trust signals and no reviews often starts closer to ₹800–₹1,100 for the first 60 days. A mature brand with strong UGC, 1,000+ verified reviews and an active WhatsApp base can compress CAC into the ₹300–₹500 band. The number that actually decides profitability is repeat rate at day 90 — if it's under 18–22%, no CAC is low enough.

Question 3

How long before a new D2C beauty brand hits profitability?

Accepted Answer

Honest timeline: month 1–2 is foundation (Shopify speed, PDP, retention flows, first creative batch). Month 3–4 you should hit stable first-order CAC and start seeing month-1 repeat data. Contribution Margin 2 profitability for a well-run D2C beauty brand typically arrives between month 6 and month 9. If you're still negative on CM2 at month 12, the issue is almost always repeat rate, not paid efficiency — the product isn't being re-bought fast enough to amortise the first-order loss.

Question 4

Meta or Google Ads first for a new D2C beauty brand?

Accepted Answer

Meta, almost every time. Beauty is a demand-generation category before it's a demand-capture category — people don't wake up Googling for 'vitamin C serum 20% with ferulic acid', they see a Reel, a creator review or a before/after and convert. Google's role in the first 6 months is branded search capture and Shopping ads on core SKUs, not cold acquisition. Once you're spending over ₹20–30L a month on Meta and branded search volume exists, Google non-brand and Performance Max become worth the spend. Start with 85% Meta, 15% Google branded — reassess at month 4.

Question 5

Do you do packaging or product design, or just digital?

Accepted Answer

Digital only. We do not design primary or secondary packaging, run product photography as a standalone service, or formulate product. We will give you an opinion on how packaging reads on a mobile PDP and on a thumbnail in a Meta carousel — because that's a conversion problem, not a design problem — but the physical goods side stays with you or your packaging partner.

Question 6

Shopify or WooCommerce for a D2C beauty brand?

Accepted Answer

Shopify for 95% of cases. The reasons are speed (mobile LCP under 2.5s is achievable out of the box, which matters when 72–78% of your traffic is mobile), the app ecosystem (Judge.me for reviews, Klaviyo for email, Gokwik for COD and UPI, Shop Pay for checkout), and faster time-to-launch. WooCommerce makes sense only if you need deep custom ERP or marketplace integrations that Shopify apps cannot handle — which is rare for a sub-₹100 crore beauty brand. We're a Shopify Partner, so yes, there's a bias, but it's backed by the Shopify/Meta/retention stack we've shipped for 150+ clients.

Question 7

How much monthly budget do we need to start?

Accepted Answer

Realistic minimum for a credible test: ₹4–6L of Meta ad spend per month plus agency retainer, held steady for a minimum of 3 months. Below ₹4L/month you cannot ship the creative volume (20–40 variants) needed to find winners, cohort data is too thin to trust, and retention flows don't see enough subscribers to validate. A brand doing ₹1L/month is not a scale problem — it's a validation problem, and a different kind of engagement. For brands already at ₹15L+/month ad spend, the question flips from 'can we start' to 'how fast can we compound'.

Question 8

Do you handle UGC creator sourcing and contracts?

Accepted Answer

Yes. Creator sourcing, outreach, contracting, product seeding logistics, brief-writing, raw-footage review and platform-native edits are all in scope for a UGC engagement. We run against nano and micro creators (5k–100k followers) because that's the band where cost-per-asset stays sane and authenticity still reads on camera. Macro and celebrity influencer deals (100k+) we can broker but treat as a separate PR/brand line item, not a performance creative line.

Marketing Agency for D2C Beauty

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Trusted by

Scaling D2C Beauty brands since 2017.

100+

90%+

3X ROI

25+

Why D2C Beauty brands trust us.

Meta-Heavy, Not Spray-and-Pray

Shopify Speed Before Creative Spend

UGC + Creator Pipeline, Not One-Off Shoots

CAC/LTV Is the Only Scorecard

Retention Is the Margin

Real Success Stories

Our Proven Process

Funnel + Unit Economics Audit

Shopify Speed + PDP CRO

Meta Creative Engine Kickoff

UGC + Creator Pipeline Setup

Email + WhatsApp Retention Loop

Monthly Scale + Mix Optimisation

What our clients say

Saad Khan

Sydney Ifergan

Ravi Raj

Samir Gupte

Sandeep Shinde

Fazlani Group