Indian D2C fashion is brutal. Meta CPMs are up 40–60% year-on-year as every SaaS-backed brand piles into the auction. Returns destroy margin (18–30% on apparel, 25–40% on footwear on cash-on-delivery). And Shopify traffic is 70–80% mobile, where a 4-second PDP silently kills conversion before users even see the product. Baclinc runs this stack with real, named proof. VOI Jeans — 70+ retail outlets going D2C — hit 7× ROAS on performance marketing with our Meta + Google + retention engine. Southside Collective (menswear) ranked Top 10 for 'Belgian Loafers' in under 3 months; their Black Friday campaign delivered strong single-day conversion against aggressive competition. We're a Mumbai-based agency (founded 2017 by Shalmali Parkar and Abhishek Yadav, 25+ team, 150+ clients, ₹50Cr+ ad spends managed). For D2C fashion — apparel, footwear, accessories, athleisure, menswear, womenswear, ethnic wear — we ship Meta performance, Shopify CRO, UGC and creator pipelines, SEO for branded + category terms, and email/WhatsApp retention tuned to replenishment and size-based repeat patterns.
Marketing Agency
for D2C Fashion
Meta-heavy performance, Shopify speed, UGC pipelines and retention for Indian fashion brands — VOI Jeans 7× ROAS, Southside Top 10 for 'Belgian Loafers' in under 3 months.
Trusted by
Scaling D2C Fashion brands since 2017.
100+
Projects Delivered
90%+
Success Rate
3X ROI
ROI
25+
Team Experts
Why D2C Fashion brands trust us.
VOI Jeans 7× ROAS
Real Meta + Google + retention engine, 70+ retail-outlet brand going D2C. Not a vendor-deck claim.
Southside Top 10 for 'Belgian Loafers' Under 3 Months
Narrow-category SEO that actually ranked, fast, against established competition.
Shopify Speed First
70–80% mobile fashion traffic — LCP under 2.5s on mid-range Android before we turn up ad spend. Ad budget with slow PDP is setting money on fire.
Meta Creative Velocity
25–40 ad variants/month across Reels, static and UGC formats. Fashion is visual-first — stale creative dies in 14 days.
Returns Math in Planning
18–30% returns on apparel, 25–40% on footwear COD. We plan to net-revenue contribution, not gross ROAS — the only honest scorecard.
Size + Style Repeat Logic
Fashion retention is driven by size confidence and style preference. Our email/WhatsApp flows are tied to replenishment windows and category cross-sell, not generic 'you might also like'.
Our Proven Process
CRO + Returns Audit Week 1
PDP speed, size guide presence, review integration, returns rate by SKU. Gross ROAS matters less than net contribution margin.
Shopify + PDP Fixes
LCP under 2.5s, mobile PDP with above-fold answer to 'what, size, fit, material, return', Judge.me reviews live.
Meta Creative Engine
25–40 variants/month across Reels, static, UGC. 3–5 creative pillars (hero product, lifestyle, before/after, founder POV, review-led).
UGC Pipeline
Monthly nano and micro creator sourcing (5k–100k), contracts, brief, edit. Fresh hooks weekly.
Retention Stack Build
Klaviyo or native Shopify email, WhatsApp broadcasts via Gallabox/AiSensy, size-based replenishment + category cross-sell flows.
Monthly Net-Contribution Review
Spend shift based on net-contribution margin by channel and SKU — not gross ROAS. Returns and COD friction included.
What our clients say
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
Common Questions
Everything you need to know about marketing for D2C Fashion
Which fashion brands have you worked with?
What's the typical CAC for Indian D2C fashion?
How do returns affect your marketing advice?
Meta or Google first for fashion?
Shopify or WooCommerce for fashion?
Do you handle UGC creator sourcing?
How much monthly budget to start?
Footwear versus apparel — different playbook?
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