Marketing Agency
for BFSI

Mutual Fund Marketing Services

Our mutual fund marketing practice is anchored by a live partnership with JM Financial Mutual Fund — one of India's established AMCs and part of the JM Financial Group. We handle their social media marketing and investor-facing content, which means we've shipped thousands of SEBI-compliant creatives through a real AMC's Product + Marketing + Compliance review cycle. That engagement is not a case study we dressed up for this page; it is the operating system our mutual fund marketing company offer runs on.

The SEBI disclosure framework is the first constraint, not the last. Every creative — Reel, carousel, static, long-form article, landing-page block — carries the 'Mutual fund investments are subject to market risks' disclosure in the prescribed legible form. Performance and return claims follow the SEBI Advertisement Code for mutual funds: the correct period, the correct benchmark, and the prescribed methodology for presenting CAGR and absolute returns. Comparative claims against other schemes or asset classes are either avoided or referenced with explicit source and period. We write to pass your Compliance Officer on the first review by pre-empting the questions they always ask.

Content cadence is the next thing most agencies get wrong. Mutual fund marketing is not a monthly campaign motion — it's a weekly rhythm driven by NAV changes, scheme anniversaries, tax-season windows (ELSS in Feb–March), and investor-education moments (Budget day, RBI policy, index milestones). We run a NAV-change-driven content engine that ships weekly against this calendar, and a monthly long-form pipeline targeting 'how to choose a mutual fund', 'SIP vs lump sum', 'equity vs hybrid', and similar high-intent investor-education queries — the exact queries where a mutual fund house's owned content should out-rank brokers and aggregators.

Lead-gen and form compliance is where DPDP now sits on top of SEBI. Every lead-gen landing page we build for mutual fund acquisition uses explicit consent language for data collection and downstream use, tagged to the DPDP Act, 2023 framework. Forms are minimal by design — the fewer fields, the fewer consent surfaces to defend in an audit. Retargeting audiences respect suppression lists at the KYC and PAN-de-duplication level.

Measurement is the last piece. For a mutual fund brief we optimise to SIP additions, AUM growth against cohort, cost per SIP and SIP persistency at month 3 and 6 — not CPL or ROAS. That's the number your Head of Sales and your Board care about. We set up the reporting with your analytics team in week 1 so it aligns with your internal marketing-effectiveness review, not a generic agency dashboard.

• →SEBI-compliant creative review before every ad launch, with market-risks disclosure and Advertisement Code checks baked into the brief template
• →NAV-change-driven content engine on a weekly rhythm, tied to scheme anniversaries, tax-season windows and investor-education moments
• →Investor-education long-form ranked for 'how to choose a mutual fund', 'SIP vs lump sum' and 'equity vs hybrid' intent queries
• →DPDP-compliant lead-gen forms with minimal fields, explicit consent language, and suppression-list respected retargeting

NBFC Digital Marketing

NBFCs operate under RBI's advertising code, which is stricter than most marketers assume. Interest rates must be truthful and presented on an APR basis where RBI requires it, hidden-fee language is prohibited, and claims about approval speed, eligibility or loan amount can be flagged if they overstate the product. That's the ceiling our digital marketing for NBFCs offer is designed around — creative velocity inside RBI's guardrails, not in spite of them.

The loan-application funnel is where most NBFC creative leaks conversion. A personal-loan ad that promises '5-minute approval' against a product that actually takes 24 hours to disburse both misleads the customer and invites regulatory scrutiny. We design funnels that state APR (or the correct rate representation), processing fees, pre-payment charges and eligibility criteria upfront — because the drop-off from a mismatched-expectation funnel is a bigger CAC hit than the deterrent of an honest disclosure. Our best-performing NBFC funnels are the ones that pre-qualify harder, not softer.

Risk-flag content — a category most NBFCs under-invest in — is our second lever. 'What your CIBIL score means', 'how a personal loan affects your credit report', 'what happens if you miss an EMI' are high-intent queries where an NBFC's owned content should be the trusted answer, not an affiliate aggregator. That content reduces post-conversion support load (fewer confused borrowers calling the call centre), improves NPS, and carries RBI-appropriate fair-practice messaging — a compounding SEO and brand win.

KYC and DPDP lead handling is where the ops side meets marketing. Every NBFC lead-gen form we run uses explicit consent language under the DPDP Act, 2023, with separate consent surfaces for marketing contact vs. credit-bureau pull. Pre-approved segmentation — e.g., 'show this upsell creative only to customers who gave consent for cross-product marketing' — is audited against your CRM consent flags, not against a broad retargeting list. For recovery-stage communication, we separate marketing and collections creative cleanly because RBI's fair-practice code treats them as different workstreams.

Measurement: we optimise to qualified application rate, cost per disbursed loan, and NPA-flag rate on the acquired cohort — not raw CPL. A cheap lead that never disburses, or that defaults at a higher rate than your book average, is a negative-margin lead. That framing is how risk-adjusted marketing ROI is measured inside NBFC finance teams, and it's the framing our reporting lines up to from week 1.

• →Loan-product funnels with truthful APR disclosure, upfront fee and eligibility messaging to reduce mismatched-expectation drop-off
• →Pre-approved segmentation that respects DPDP consent flags and separates marketing consent from credit-bureau consent
• →Recovery-stage content (CIBIL, credit-report, missed-EMI education) to reduce customer-support load and carry fair-practice messaging
• →Optimisation against cost per disbursed loan and NPA-flag rate on the acquired cohort, not last-click CPL

Insurance Marketing Agency

Insurance marketing in India lives under the IRDAI advertising framework, and the compliance surface is wider than most marketers realise. Every insurance advertisement — for a life, health, motor or general insurance product — requires disclosures on premium, commission, exclusions, lapsation and free-look period, in the prescribed legible form. Misleading claims on returns (for unit-linked or endowment products), on approval or claim-settlement speed, or on coverage can be flagged under IRDAI's ad code. Our insurance marketing agency offer is built to ship creative that reads cleanly and still passes IRDAI-cleared review on the first pass.

The structural question in Indian insurance marketing is agent recruitment vs. D2I (direct-to-insurer). Large incumbents run a hybrid model — agent and broker channel in parallel with D2I online — and each channel needs a different creative grammar. Agent-recruitment creative is career-led, persistency-led, incentive-aware. D2I creative is product-led, trust-led, claim-settlement-led. Mixing them in one campaign brief is a common mistake; we run them as separate workstreams with separate briefs, audiences and landing pages.

Line of business matters. Term insurance, health insurance, motor insurance and ULIPs each have their own IRDAI disclosure requirements, their own seasonality (motor renewals, health spike post-Covid, tax-season life insurance pushes around Feb–March) and their own buyer journey. We build pre-cleared creative templates per LOB so that a new motor-renewal push in March does not start from a blank creative deck — it starts from a template that already carries the right disclosures and the right design of required information.

Persistency is the insurance marketer's real job. Acquiring a policy that lapses at month 13 is a negative-margin acquisition. We build persistency-driven retention content for renewal windows — health-policy renewal reminders 45 and 15 days before expiry, term-plan premium-payment reminders, motor-renewal creative keyed to the MoT window — with content that reinforces claim-settlement proof points and free-look period education, because those are the messages that move persistency at month 13 and month 25.

Measurement: policies-in-force, persistency at 13/25/37 months, blended CAC per line of business, and claim-stage NPS. Not CPL, not ROAS. That measurement setup is where our reporting ties to how a CMO and CFO actually defend the marketing budget in an insurance business.

• →IRDAI-pre-cleared creative templates per line of business (term, health, motor, ULIP) with disclosures and required information structured in
• →Persistency-driven retention content during renewal windows (45/15-day reminders, claim-settlement proof points, free-look education)
• →Agent-portal and recruitment marketing pieces for the offline-to-online hybrid channel, separated from D2I product creative
• →Reporting on policies-in-force and persistency at 13/25/37 months, not CPL

Fintech Growth Marketing

Fintech is where BFSI regulation, app-install economics and the platform ad rules intersect hardest. A payments app, a neobank wrapper, a UPI-centric product or a fintech-for-investing play is marketed through Meta, Google, YouTube, ASO and referral — each of which has category-specific rules when a financial product is involved. RBI's stance on inducements, cashbacks and prohibited-inducement marketing (especially around credit and UPI) narrows what 'referral' can actually offer. Our fintech marketing agency India offer is designed to run fast inside those rails, not hit them and stall.

App-install unit economics is the first reality. A fintech install that never activates is a zero-value install. We optimise to cost per activated user — defined per product (first UPI transaction, first loan disbursal, first SIP, first card swipe) — not cost per install. 30/60/90-day retention is the real scoreboard, and we plan creative and onboarding content against the specific drop-off point in each product's activation funnel (KYC drop-off, first-transaction friction, first-referral trigger).

CAC:LTV for fintech is non-obvious because LTV is realised over 12–36 months. We use a blended first-year LTV proxy tied to activation-tier, transaction frequency and cross-product attach rate, built with your analytics team in week 1. Anyone quoting a fintech CAC number without referencing LTV realisation is quoting half the math.

Referral loops are the native growth mechanic, but RBI's prohibited-inducements rules and the platform-level restrictions mean you cannot simply design 'get ₹500, give ₹500' in every product. We structure referral mechanics that respect RBI's stance on inducements in regulated products (credit, UPI-linked offers), lean on utility-based rewards where cash is restricted, and use in-app triggers tied to genuine product milestones rather than blanket install-triggered payouts.

ASO for fintech is underinvested in. The Play Store and App Store keyword competitive set for 'UPI app', 'credit card app', 'investing app', 'loan app' is oligopolistic — PhonePe, Google Pay, Paytm, CRED, Groww, Zerodha, INDmoney dominate — and the ASO lift from a well-structured listing (screenshots, first-frame of preview video, localised keyword set, review management) is often larger than an equivalent paid spend on install campaigns. We run ASO as a first-class channel.

Content and SEO close the loop. 'How does UPI work', 'best investing app in India', 'how to apply for a credit card online' are high-intent queries where a fintech's owned content should rank against affiliate aggregators. Long-form investor/user-education content feeds both organic acquisition and retention — the same article works as a pre-signup trust signal and as a post-signup activation nudge.

• →App-install CAC calibrated for 90-day activation — cost per activated user and 30/60/90-day retention, not CPI
• →Referral programs structured to respect RBI's prohibited-inducements stance on regulated products, with utility-based rewards where cash is restricted
• →ASO as a first-class channel — listing, keyword set, screenshots and preview video engineered for the fintech-keyword competitive set
• →Owned content and SEO against 'how does UPI work', 'best investing app in India' and equivalent high-intent user-education queries