Marketing a crypto or Web3 product in India runs into two realities most growth agencies don't understand. First, the policy surface — FIU-IND registration, ASCI's crypto-ad guardrails, the 30% VDA tax and 1% TDS — narrows the channel mix in ways that would break a standard D2C playbook. Second, the audience is on Twitter/X, Telegram and Discord, not Instagram Reels, and searches for 'how to stake ETH' on Brave or ChatGPT before it searches on Google. Baclinc runs this stack for 3.0 Verse, a crypto exchange we helped drive 6× organic traffic in 6 months across the main domain plus 5 connected entities — editorial, research, tokens and learn properties — by treating every sub-domain as its own ranking asset and wiring them into a single topical graph. We're a Mumbai-based full-service agency (founded 2017 by Shalmali Parkar and Abhishek Yadav, 25+ team, 150+ clients, ₹50Cr+ in ad spend managed). For crypto and Web3 we lead with SEO + AEO + community rather than paid acquisition, because the paid-ad surface for this category is structurally small and getting smaller.
Marketing Agency
for Crypto & Web3
SEO, Twitter/X, Discord, developer content and AEO for crypto exchanges, Web3 protocols and NFT marketplaces — operated inside FIU-IND, ASCI and risk-disclosure rules.
Trusted by
Growing Crypto & Web3 brands since 2017.
100+
Projects Delivered
90%+
Success Rate
3X ROI
ROI
25+
Team Experts
Why Crypto & Web3 brands trust us.
3.0 Verse Playbook, Ported
6× organic traffic in 6 months across main domain and 5 sub-entities is not a case study we copy-pasted from a deck — it's the editorial + topical-graph approach we'll apply to your exchange, L2, DeFi protocol or NFT marketplace. We know which queries convert to sign-ups versus which ones are dead-end researcher traffic.
Compliance-Aware Creative
FIU-IND VASP registration, ASCI's 'risky and unregulated' disclaimer rule, 30% VDA tax and 1% TDS disclosure — these aren't footnotes, they decide whether your ad runs or gets pulled. Every piece of copy goes through a compliance pass before it ships.
Twitter/X, Not Instagram
Crypto's conversion stack is inverted versus D2C. Twitter threads drive researcher interest, Discord/Telegram convert to wallet connection, Substack and research reports build authority, YouTube drives long-tail education. We run all five, not just one.
SEO When Google Is Skeptical
Google ranks crypto content conservatively. The trick is E-E-A-T at the author level — verifiable team pages, author schema, SEC/FIU-registered entities cited — and topical depth on 'how' and 'what is' queries before you touch commercial pages.
AEO for the ChatGPT Generation
Most Web3 users ask ChatGPT or Perplexity before they Google. We structure every page for LLM citation — direct-answer paragraphs, FAQ schema, tight factual phrasing — because being the source LLMs cite is where the next cohort of wallet-holders discovers your product.
Real Success Stories
Explore our case studies to see how we've helped brands like yours achieve measurable growth. Our portfolio speaks for itself with proven results across Crypto & Web3.
Featured Success Stories
Our Proven Process
Compliance + Topical Graph Audit
Week 1 is a compliance and topical-graph audit. We map your current FIU-IND status, risk-disclaimer coverage, ASCI alignment and token/asset page structure. Then we map the topical graph — what you rank for, what the market incumbents own, and which clusters (exchange, learn, research, blog, docs) have the most gain-per-hour.
Sub-Property Strategy
Most crypto projects underinvest in sub-domains. We decide whether editorial, research, learn and docs should live at /blog, /research, /learn, /docs or as sub-domains (blog., research., learn., docs.) based on topical authority math, link-equity plans and operational ownership. For 3.0 Verse, sub-domain separation unlocked the 6× gain.
E-E-A-T + Author Pages
Google penalises anonymous or weakly-credentialed crypto content. We build author pages with verifiable bios, LinkedIn, prior publications, and wire Article and Person schema correctly. This is usually the single biggest SEO lever for a crypto project in the first 90 days.
Twitter/X + Community Rhythm
Twitter threads (2–3/week), Spaces (1/fortnight), Discord/Telegram daily ops, and a Substack-style newsletter. We don't run all of these ourselves — we set the rhythm, write the cornerstone content, train your in-house ops lead, and handle the cross-posting and amplification.
AEO Structuring for LLM Citation
Every cornerstone page gets a 50–70 word direct-answer paragraph, FAQ and HowTo schema, clean H2 hierarchy and numbered sub-sections. We also ship llms.txt and llms-full.txt, register with key AI indexes, and track citations in ChatGPT/Perplexity/Claude monthly.
Monthly Momentum + Paid Layer
From month 3, we layer a tight paid component — typically Twitter/X Ads against researcher and developer audiences, newsletter sponsorships (The Chain, The Block India, local Web3 newsletters), and 1–2 podcast reads a month. We do not recommend Google or Meta cold acquisition for crypto unless a specific regulated product (e.g. P2P or spot for KYC-verified India users) clears internal compliance.
What our clients say
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
Common Questions
Everything you need to know about marketing for Crypto & Web3
Can you help a crypto exchange market inside Indian regulations?
What's the typical CAC for a crypto or Web3 product in India?
Google banned crypto ads. What's left for paid growth?
How important is AEO for a crypto project?
Which Web3 categories have you worked with?
Do you run Discord and Telegram community operations?
What about NFTs — is that still a viable category in India?
How quickly can we see SEO results for a crypto project?
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