Sourcing, briefs, production, and rights — UGC run as a discipline, not a content calendar filler.
User-generated content is where paid ad creative has quietly moved. On TikTok and Meta Reels, native-feel UGC routinely outperforms polished studio production. We run UGC end-to-end: vetted creator network, tight briefs, multiple variant production, clean rights paperwork, and handoff to the media team that will actually spend against it.
Trusted by
/WHAT WE DO/
UGC, handled.
Creator Sourcing
Brief Development
Production Coordination
Rights Management
Variant Production at Scale
Handoff to Paid Media
/CASE STUDIES/
UGC Projects
Real results from real clients. Explore our ugc work.
JM Financial Mutual Fund - Investor Communictions
JM Financial Mutual Fund
Welbourg Pharma - Social Media Content
Welbourg Pharma
Sabchalo Viral Content Creation
Sabchalo
JM Financial Mutual Fund - Gamified Video Content
JM Financial Mutual Fund
Richfeel Hair - Anagrow - Campaign
Richfeel Hair
Karma Terra Social Media Content
Karma Terra
WYN Women's Wellness - Content Creation
WYN - What You Need
Mehta Metals B2B Social Content
Mehta Metals
TSquared Lab Fitness Content
TSquared Lab
The Results
/OUR APPROACH/
Creator marketplaces hand you a list and an invoice. Agencies handle the brief, the feedback, the re-shoots, the rights, and the media handoff. When a campaign needs iteration, the difference shows up fast — 'the hook isn't landing, we need three new variants by Friday' is something an agency handles and a marketplace can't.
/WHY BACLINC/
Why UGC with us.
Rights negotiated upfront
No ambiguous 'for social use only' handshake deals that block paid media a month later. We scope rights against what the content will actually be used for.
Paid media team in-house
We're Meta Business Partner certified and running performance marketing in the same shop. UGC goes directly into the testing pipeline with no handoff delay.
Honest creator selection
Audience fit first, follower count last. We don't charge premiums for 500k-follower creators whose feed is saturated with paid posts.
Documented results
The US dropshipping store that drove 5.5× ROAS on TikTok leaned heavily on UGC-style creative. That's the playbook we deploy.
Client Feedback
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
“Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻”
“i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box.”
“Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achi...”
“We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working o...”
“It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support...”
“We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very pro...”
“We at Parabolic have worked on countless projects with Baclinc, over the past 3 years and continue our association as they are our preferred...”
“We worked with Baclinc on designing our website and we wanted a site that didnʼt look like every other one out there, we were against the st...”
“We had a great experience working with the team on our new website. Shalmali, Abhishek and Yasoob were always quick to respond to any querie...”
“Baclinc is one of the best agencies I've worked with. The entire team is very responsive and super professional, a very creative and analyti...”
“Baclinc Website Agency is absolutely amazing! From the very beginning, they truly understood my vision and created a fantastic e-commerce cl...”
Ready to scale creator content that actually converts?
Let's talk about your brand, your creators, and what you want to test.
Why brands pick Baclinc for UGC
| Dimension | Baclinc | Typical agency |
|---|---|---|
| Years operating | Since 2017 — 9 years | 2–5 years for most agencies |
| Major certifications | Google Partner · Meta Business Partner · Shopify Partner | 0–1 major certifications |
| Brands served | 150+ brands, 150+ projects delivered | Most under 50 |
| Performance marketing spend managed | ₹50Cr+ in active ad spend across client accounts | Rarely disclosed; usually much smaller |
| Verified reviews | 4.9★ on Google Business Profile (20 verified reviews) | Often self-claimed without platform verification |
| Founder-led strategy | Yes — Shalmali & Abhishek personally review every account | Typically handed to junior staff after sale |
| Case studies published | 13 with named clients and specific numbers | Generic or anonymised |
“Typical agency” column reflects directional observations about the Indian digital marketing market, not a specific named competitor. The Baclinc column is drawn from publicly verifiable facts.
Frequently Asked Questions
Everything brands ask us about UGC