Someone planning a house now begins with an assistant rather than a search engine. They ask what an architect charges, whether they need one at all for a plot of a given size, how the approval process works in their state, and eventually which practices work on that typology in that city. Architecture is unusually exposed here because practice websites are built as image galleries with almost no readable text, project pages titled with a client name and no structured information about typology, location, area or the people involved. There is simply nothing for a model to extract. The practices that get named are the ones with genuine written substance and consistent entity data, and at present that is very few of them.
Architecture is close to a worst case for machine readability and therefore close to a best case for improvement. The typical practice website is a slider of large images, project pages named after clients, a one-paragraph about page, and no structured information about what building types the practice takes, where it works or who the principals are. From a retrieval perspective there is almost nothing to extract, which is why assistants asked to recommend architects in an Indian city tend to return a handful of very large firms, a directory and a listicle. The prompts themselves divide usefully. Practical questions about fees, necessity and approval processes are high volume and answerable with genuine authority, and they reach people before any practice is on their list. Recommendation prompts combining typology and city require your coverage to be stated as fact and corroborated externally, since models are cautious about naming service providers without a second source. Verification prompts, where someone has your name and asks an assistant about you, are the most commercially immediate and depend on whether readable information about your practice and principals exists at all. Style and inspiration prompts generate volume and no commissioning intent. We have worked with 150+ brands since 2017 and can share specific names and numbers on request.


























































