/INSIGHTS/

Original research, benchmarks, and playbooks.

Operator-level frameworks from running 150+ brands across SEO, performance marketing, D2C, SaaS, BFSI, and Web3 since 2017. Real numbers, real tradeoffs, no recycled hot takes.

The AEO Playbook for Indian SaaS

Answer Engine Optimization is not a rebrand of SEO. It is an additive discipline that decides whether ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews cite you when an Indian SaaS buyer asks them a question. Here is what we learned doing it for our own agency.