What does a social media marketing company in Columbus deliver?
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Strategy, content production, posting, community management, paid campaigns and reporting. Baclinc also handles influencer and UGC programs and LinkedIn for B2B companies. Results are measured by leads, sales and bookings, with reach and engagement used to guide content decisions. Every month ends with a plain language report and next steps.
How can Columbus brands reach Ohio State students on social?
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Short video on TikTok and Instagram, campus creators, timely content around move in, football and finals, and offers that make sense for student budgets. Paid targeting by age, interest and location helps. We test creators and hooks to find what resonates with each class.
Is LinkedIn worth it for Columbus B2B and insurance companies?
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Yes. Buyers and recruits research companies on LinkedIn. Founder posts, employee stories, case studies and short videos build credibility. We interview your leaders, write and design posts, and track profile visits, inquiries and candidate applications from the platform. Paid LinkedIn campaigns can then amplify the posts that already resonate.
Do you run paid social for Columbus businesses?
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Yes. We run Meta, TikTok and LinkedIn campaigns with pixel and Conversions API tracking, aimed at Columbus neighborhoods, suburbs, students or professional audiences. Budgets move weekly toward what produces bookings and sales, and creative refreshes before it fatigues.
How do you plan around Buckeyes football season?
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Fall Saturdays change everything in Columbus: traffic, restaurant demand, retail timing and attention online. We build game day content and offers for restaurants and retailers, ease off for businesses that suffer on those days, and plan around the student calendar without using protected marks.
Can social help Columbus companies recruit?
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Yes. Insurance, logistics and tech firms compete hard for talent here. Employee stories, team culture video and leader posts on LinkedIn and Instagram build an employer brand, and targeted ads reach candidates in specific roles. We measure applications, not just views.
Where is Baclinc based, and does that matter for Columbus clients?
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Baclinc is headquartered in Mumbai, India, and we work with clients across the United States and worldwide. It matters in your favor. You get a senior in-house team at a price no comparable US agency can offer, working while you sleep, with a fixed daily overlap window for live calls. Digital work has not required a shared zip code for a decade. What it requires is people who are genuinely excellent at it.
How do you handle the time difference with Columbus?
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It is an advantage, not a problem. We run about half a day ahead of US time, so work you brief at the end of your day is finished when you start the next one. You effectively get an extra working day every night. We hold a fixed daily overlap window for calls, and we are reachable on Slack, email or WhatsApp through your working day.
How much does it cost to work with Baclinc from the US?
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Engagements start at $2,000 per month, and most sit meaningfully above that depending on scope and speed. That buys you senior specialists and a standard of work that US agencies charge several times more for. We are not the cheapest option and we are not trying to be. We are the best value at this level of quality anywhere in the world.
Do you work with US companies already?
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Yes. We work with brands across the United States and internationally, and we have run US ecommerce accounts including a dropshipping store that did $10,000+ in sales in 20 days at 5.5x ROAS on TikTok Ads. Our team works to a global standard because our clients compete globally.
Who actually does the work?
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Senior in-house specialists. 25+ people across SEO, engineering, content, paid media and creative, all employed by us, all in one office. The people who win the pitch are the people who run your account. We do not outsource, we do not hand you to a junior queue, and we do not staff accounts with whoever is free.
How do communication and reporting work?
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You get a named senior lead, a shared channel on Slack or your tool of choice, live dashboards you can open at any time, a weekly written read on what changed and what we are testing, and a monthly review against the targets we agreed. Everything is in English, everything is documented, and nothing depends on you chasing us.
Who owns the work and the accounts?
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You do, completely. Your ad accounts, your analytics, your website, your content and your creative assets stay in your ownership throughout and after the engagement. We work inside your accounts, not behind a wall. There is no lock-in, no proprietary platform you have to keep paying for, and no hostage situation if you leave.
How do contracts and payment work for US clients?
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Straightforward monthly agreements, invoiced in USD, paid by international bank transfer or card. No long lock-ins. We work on rolling terms because we would rather keep clients on results than on contracts. Confidentiality agreements are standard and we sign yours.
