SEO case study · anrplanners.com

Top 3 on Google for 'wedding planners in mumbai'

ANR Planners climbed from page 3 of Google to the top 5 on average, to #1 for 'wedding organiser' and the top 3 for Mumbai's biggest wedding searches.

Headline result
245
Average Google position
wedding planners in mumbai
#3
Terms in the top 3
113174
Terms on page 1
317426
Ranking snapshot
Project image
What moved

From Google Search Console, July to September 2026 against the same months a year before.

#66 to #5.

For 'top 10 event management companies in mumbai'. Up 61 places, onto page 1.

#63 to #6.

For 'wedding planners india'. Up 57 places, ranking nationally, not just in Mumbai.

#60 to #8.

For 'top 10 wedding planners in india'. Up 52 places.

#44 to #2.

For 'wedding management'. Up 42 places.

#29 to #1.

For 'wedding organiser'. Up 28 places, to the very top of Google.

#25 to #3.

For 'best wedding planner'. Up 22 places.

Page 3 to the top 5.

Average position for the whole site, from 24 in July 2025 to 5 in September 2026.

Top 3 for Mumbai's biggest searches.

#3 for 'wedding planners in mumbai' and #2 for 'wedding planner'.

54% more top 3 keywords.

174, up from 113, and 14 of its 15 pages now rank on page 1.

The brief
The client

ANR Planners is an end to end wedding and event planning company in Mumbai, led by founders Ankit and Neha. It plans upscale and destination weddings as well as corporate events, conferences and awards nights, and handles everything from venue, decor and food to entertainment and the guest experience. Its ambition is to become the best wedding planning company in India.

The challenge

When ANR came to us, its website had been stuck on page 3 and page 4 of Google for a long time, and it had plateaued there. Wedding planning in Mumbai is one of the most competitive local categories in the city, crowded with established planners, venues and directories. Breaking in meant moving the whole site, not a single keyword: in July 2025 its average Google position was still 24, on page 3.

Our approach
  • Homepage and service pages optimised for the searches couples make in Mumbai.
  • Local SEO for Mumbai wedding and event searches.
  • On-page and technical SEO across the site: 14 of its 15 pages now rank on page 1.

The rankings that moved

Project image
Google Maps pack for 'wedding planners in mumbai': ANR Planners in first place, October 2026.
Google Maps pack for 'wedding planners in mumbai': ANR Planners in first place, October 2026.
Google Maps pack for 'wedding organisers' in Mumbai: ANR Planners in first place.
Google Maps pack for 'wedding organisers' in Mumbai: ANR Planners in first place.
Google Search Console, last 3 months: top searches and their average position.
Google Search Console, last 3 months: top searches and their average position.

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