500+ keywords on page 1 of Google in a year, and a new channel in AI answers
Byaas went from 18 keywords on page 1 of Google to 566 in a year, grew its Google visibility 15x, and now shows up in ChatGPT and Google AI Overviews.
From Google Search Console, July to September 2026 against the same months a year before.
That is 54x in a year.
That is 31x, and 564 of them are non-brand searches.
US impressions year on year, with the average US position up from 17 to 9.
Impressions year on year, across every market.
Plus #3 for 'brass napkin rings' and the top 5 for 'chrome vase'.
And #2 for 'ikebana meaning'. Neither ranked a year ago.
Question searches, the kind ChatGPT and Google AI Overviews draw on. Byaas now shows up in both.
That is 4.3x.
Year on year.
Byaas is a handcrafted home decor brand selling to shoppers in the US: brass planters, vases, candle holders and heirloom pieces. It grew out of a family metal workshop in India founded more than 70 years ago, and its design is shaped by its founder's years between Delhi and New York. Every piece is hand beaten by master artisans, so no two are the same.
A year ago Byaas ranked on page 1 of Google for just 18 keywords, and almost every click came from people who already knew the name. In a US decor market dominated by big retailers and marketplaces, it needed to be found by shoppers searching for what it makes, not for who it is.
- Product and collection pages optimised for what US shoppers search: brass wall art, chrome vases, napkin rings.
- Guides that answer real questions like the ikebana series, which now brings in more search impressions than the homepage.
- Clear, direct answers in every guide, the kind ChatGPT and Google AI Overviews quote.
- On-page and technical SEO across the whole store.
The rankings that moved
A new channel: AI answers
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