6,000+ terms on page 1 of Google for a rattan furniture brand
EarthnWe went from #92 to #6 for 'outdoor cane chairs', put 6,000+ search terms on page 1 and grew its top 3 rankings 6x in a year.
From Google Search Console, July to September 2026 against the same months a year before.
For 'outdoor cane chairs'. Up 86 places, onto page 1.
For 'rattan cane furniture'. Up 56 places.
For 'cane furniture', the category's head term. Up 47 places.
For 'swing chair indoor'. Up 37 places.
That is 6x in a year.
That is 3.7x.
And #28 to #11 in the USA, #25 to #11 in Australia.
Across the whole site, year on year.
Year on year.
EarthnWe makes eco friendly, handcrafted furniture and decor from natural rattan, bamboo and water hyacinth. Every piece is made by skilled artisans using techniques passed down through generations. It sells to homeowners, interior designers and businesses, in India and abroad.
A deep catalogue sat on page 3 and beyond for the category's biggest searches: 'cane furniture' at #56 and 'outdoor cane chairs' at #92. Rattan and cane is a crowded category of marketplaces and big furniture brands, and EarthnWe was invisible to buyers who did not already know its name.
- Collection pages built for category searches: cane furniture, rattan swings, cafe chairs, partitions and baskets.
- Product pages written for how people search, down to 'study table on bed'.
- On-page and technical SEO across the whole catalogue.
The rankings that moved
Higher in every big market
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