From Ad to Container: 2,000+ B2B Leads From 12 Countries for an Indian Tile Exporter
We built a global buyer engine for Lumina Tile, a tile and slab exporter from Morbi: country by country Meta campaigns, a dedicated landing page, Instagram DMs and lead forms, all piped into Zoho CRM with WhatsApp follow up. 2,000+ leads from 12 countries on 5 continents in 4 months, and container after container shipped.
At a glance
Strategies & Services
The Brand
Lumina Tile is a tile and large format slab exporter from Morbi, Gujarat, the tile capital of India. Over a thousand designs, 35+ sizes, 15+ surfaces, all graded and container ready. The product could compete anywhere in the world. The problem was reach: importers, distributors and project buyers in other countries did not know Lumina existed, and trade fairs and cold calls only go so far.
The brief was simple. Put Lumina in front of real buyers in real export markets, and turn their interest into conversations the sales team can close.
- •One campaign per country. Every market got its own Meta campaign, budget and creative, so we could see exactly what a lead cost in Liberia versus Canada and move money to the winners every week.
- •Three ways in. Buyers could reach Lumina through Facebook and Instagram lead forms, straight into Instagram DMs through click to message ads, or through a dedicated quote landing page at luminatile.com/lander. Every buyer picked the door they were most comfortable with.
- •A landing page built to quote. Sizes, surfaces, thicknesses and a short quote form that asks for company, country and requirement, so every lead arrives already qualified.
- •Zoho CRM sync. Every lead from every channel lands in Zoho CRM automatically, tagged by country and source. No spreadsheets, no lost leads.
- •WhatsApp automation. The moment a buyer enquires, an automated WhatsApp message reaches them with the next step, so the conversation starts while the interest is hot, in any time zone.
- •A trade fair play. In September we ran a dedicated Cersaie campaign around the world's biggest ceramic tile fair, driving traffic and leads while every buyer in the industry was paying attention.
What We Built
June: 320 Leads Across 10 Countries
We launched in ten markets at once: Liberia, Sierra Leone, the Dominican Republic, Peru, Kosovo, Bosnia, Romania, the USA, Canada and Germany. 320 leads in the first month on ₹2.4 lakh of spend, at ₹755 per lead.
West Africa broke out early. Liberia delivered 88 leads at ₹191 each and Sierra Leone 69 at ₹248, a fraction of what a buyer costs in Europe or North America.
July: Scaling the Winners
With a month of data, we doubled down. Peru jumped from 30 leads to 142. Liberia climbed to 111 leads at ₹171 each. We added click to message campaigns in Liberia and Sierra Leone that opened 104 direct buyer conversations, with Sierra Leone costing just ₹28 per conversation, and started testing the UK.
July closed with 450+ form leads and 100+ DM conversations on ₹3.7 lakh, across 15 campaigns and 7.2 lakh impressions.
August: Tightening the Engine
August was about efficiency. We cut the account down to the six campaigns that were converting into real conversations: Peru, Bosnia, Canada, the USA, Kosovo, and a new India campaign sending buyers to the landing page at ₹140 per website lead. 176 leads on ₹2.2 lakh, with the sales team now working a full pipeline.
September: 943 Leads in One Month
September was the biggest month yet. 943 leads in 30 days. The Cersaie campaign pulled 42,578 landing page views at ₹3.24 each and 250 leads around the fair, while the India campaigns added 515 leads at ₹93 and 178 website leads at ₹149. Nearly 59.4 lakh impressions reached 35 lakh people.
- •2,000+ leads in 4 months, across lead forms, Instagram DMs and the landing page.
- •12 countries on 5 continents: the USA, Canada, the Dominican Republic, Peru, the UK, Germany, Romania, Bosnia, Kosovo, Liberia, Sierra Leone and India.
- •₹13 lakh+ in ad spend managed at a blended ₹654 per lead.
- •74 lakh impressions in front of importers, distributors and project buyers.
- •Every lead in Zoho CRM with a WhatsApp follow up in minutes.
- •Multiple containers shipped to buyers across these markets.
The Results
Why It Worked
Export lead generation fails when it is one campaign aimed at the whole world. We treated every country as its own market, gave buyers three easy ways to raise their hand, and made sure no enquiry ever went cold. The result is not a spreadsheet of names. It is a pipeline that turned ads into containers on the water.
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