SEO case study · luminatile.com

3,500+ pages, 390+ location pages on page 1 of Google in 1 month: programmatic SEO for a tile exporter

We built 3,532 location pages for Lumina Tile across 386 cities in 57 countries. In the first month, 392 of them ranked on page 1 of Google, and the location pages moved from page 4 to page 1 in two months.

Headline result

3,500+

Location pages built

On page 1 in the first month

390+

Average Google position

158

Countries covered

Ranking snapshot

What moved

From Google Search Console, connected on 5 August 2026 after the pages went live. Site-wide figures compare 4 September to 1 October with the four weeks before.

#46 to #4.

For 'porcelain supplier in uae'. Up 42 places, into the top four.

#65 to #25.

For 'sustainable porcelain tile supplier'. Up 40 places.

#41 to #7.

For 'non slip outdoor floor tiles'. Up 34 places, onto page 1.

Page 4 to page 1 in two months.

The location pages averaged position 39 on their first day in Search Console and 9 by the last week of September.

390+ pages on page 1 in a month.

In the first month of Search Console data, 392 location pages averaged a page 1 position. In the latest four weeks, 459 did.

14 new place searches.

Croatia, Romania, Durban, New York, Melbourne and more. Six already on page 1, two at #1.

#22 to #9.

For 'tile exporter'. Plus #2 for 'ceramic tiles exporter in morbi' and #1 for 'tiles manufacturers in rajkot'.

Up in every big market.

USA from 22 to 13, UAE from 27 to 18, India from 10 to 6 with clicks up 13.5%.

Site-wide, 15 to 8.

Average Google position for the whole site.

The brief

The client

Lumina Tile is a ceramic and porcelain tile manufacturer and exporter from Morbi, Gujarat, India's largest tile cluster. It ships full containers from Mundra Port to importers, distributors, wholesalers and project buyers across the UAE, USA, Australia, Europe and Africa. Its range covers 49 sizes across 8 categories, from wall and floor tiles to large slabs.

The challenge

Overseas buyers search for a supplier in their own market: "porcelain supplier in uae", "tile supplier new york". Lumina Tile had no page for any of those markets, so it was missing from the searches that lead to container orders.

Our approach

3,532 location pages from one dataset: 57 countries, 386 cities and 8 product pages for every city.
Real facts per city: port of entry, sea transit, standards and typical buyer.
On-page SEO on every page: titles, headings, schema and a buyer FAQ.
One silo of internal links from region to country to city to product.