The Client

Ariana.in is a home product manufacturing brand. They make high-quality curtains, bedsheets, face masks and more although specialising and most famous for curtains. They have been doing great sales and are one of the biggest players in the category but they wanted to gain control over their audience attracting more customers to their websites instead of marketplaces.

The Challenge

Rank for generic keywords like, ‘Readymade Curtains’ & ‘Custom made curtains’, keywords that flooded with competition by marketplaces like Amazon.

Our Approach

Our client was in the process of redesigning the website as we onboarded them, so it was more difficult for us as the site was going to shake up its old rankings temporarily in searches due to the redesign, this is how we tackled it and ranked keywords like, ‘Custom made curtains’

Assisted a smooth migration and redesign, retaining old permalink structure and retaining old rankings.
Created landing pages for individual category pages.
Cleaned up the website and solved all technical errors.
Added a blog section and regularly added relevant content
On-Page, Technical SEO
Consistent High-Quality Backlinks.

All of the above helped us rank for such difficult keywords under 5 within 6 months!

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