20x non-branded clicks for a D2C dry fruit brand
The Premium Basket went from page 5 of Google to page 1, put 5,000+ search terms on page 1, and grew non-branded clicks 20x in a year.
From Google Search Console, July to September 2026 against the same months a year before.
People who found the brand through what they searched, not its name.
Up 45 places. The UK went from #51 to #9 and the UAE from #48 to #7.
Average position for the whole site, from page 5 to the top 4 in nine months.
Question searches, up 10.8x: the content AI answers draw on.
That is 9.2x.
That is 7.3x.
That is 5.4x.
And the top 2 for 'anjeer benefits' and 'dry apricot'.
Across the whole site, year on year.
The Premium Basket is a family dry fruit business founded more than three decades ago by Mr. Gulamabbas Bata and now run by his children. It sells handpicked dry fruits, nuts, dates, makhana and nut butters direct to consumers, including a storefront for the US. The range runs from everyday snacking to gift boxes.
Almost every click came from people searching the brand name. For the searches that drive the category, which dry fruits to buy and what they do for you, the site sat on page 5 of Google, behind marketplaces and established brands.
- Guides built around real questions on the benefits of anjeer, apricots, makhana and dates.
- Hindi and English because buyers search in both.
- On-page and technical SEO across products, collections and the US storefront.
The rankings that moved
Page 1 in new markets
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