D2C Fashion Industry

Performance Marketing
Agency for D2C Fashion

Meta + Google + retention for Indian fashion — VOI Jeans 7× ROAS, Southside Black Friday single-day peak. Net-contribution planning, not ROAS dashboards.

4.9/5(100+ Reviews)

Trusted by

/ Our Approach

Scaling D2C Fashion brands with Performance Marketing since 2017.

Performance marketing for Indian D2C fashion is a creative-velocity and net-contribution discipline. VOI Jeans — 70+ retail-outlet menswear brand going D2C — hit 7× ROAS on our Meta + Google + retention engine. Southside Collective's Black Friday campaign delivered strong single-day conversion through a Meta + email + WhatsApp stack. The pattern is consistent: 25–40 creative variants/month, compliance-clean pixel setup, Shopify speed under 2.5s on mid-range Android, and net-contribution tracking (post-returns, post-COD-fees) as the only scorecard that matters.

100+

Projects Delivered

90%+

Success Rate

3X ROI

ROI

25+

Team Experts

/ Why Baclinc

Why D2C Fashion brands choose us for Performance Marketing.

View our work

7× ROAS VOI Jeans

Named, measurable, on a 70+ outlet menswear brand — not a trial deck.

Creative Velocity

25–40 Meta variants/month. Fashion creative dies in 14 days; static hero for 60 days is CPA suicide.

Net-Contribution Tracking

Returns and COD fees and shipping subtracted before we call anything profitable. Gross ROAS is a vanity metric.

Shopify Speed Required

LCP under 2.5s mobile before we scale spend. Fast PDP doubles ROAS on the same audience.

Retention Integrated

Klaviyo/email + WhatsApp flows, size-based replenishment, category cross-sell. 25–40% of mature-brand revenue.

Real Success Stories

Explore our case studies to see how we've helped brands like yours achieve measurable growth. Our portfolio speaks for itself with proven results across D2C Fashion.

/ Real Results

Featured Success Stories

View All Case Studies

Southside Collective2024

Southside Shoes - Social Media Content

How We Work

Our Proven Process

Returns + COD + Shipping Audit

Actual net contribution by channel and SKU. Gross ROAS lies — net-contribution decides scaling.

Shopify Speed + PDP Fix

LCP 2.5s, mobile PDP above-fold answers 'what/size/material/returns/speed'.

Creative Engine Kickoff

25–40 variants/month, 3–5 pillars. ABO testing, CBO scaling. Weekly winner rotation.

Google Branded + Shopping

Own branded queries, competitor comparison bids, Shopping on top-margin SKUs.

Retention Stack

Klaviyo email + WhatsApp flows, size-based replenishment, category cross-sell, winback.

Monthly Net-Contribution Review

Spend shift based on CM2, not last-click ROAS. SKU-level margin included.

/ Testimonials

What our clients say

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."

Fazlani Group

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

Fazlani Group

Common Questions

Everything you need to know about Performance Marketing for D2C Fashion brands

What's the real ROAS target for fashion?

Gross ROAS 3.5–5× on mature brands; 2.5–4× on scaling brands. Net contribution after returns usually runs 25–35% below gross. We target net CM2 positive within 6 months of starting.

How long to see ROAS compound?

Month 1–2 foundation. Month 3–4 creative winners identified. Month 5–6 retention revenue becomes material. VOI's 7× build took ~8 months of steady iteration.

Meta BAU or BFCM-heavy push?

Both. BAU Meta is the daily engine; BFCM adds 20–40% annual revenue but with spike risk. Southside's BFCM push was compliance-planned 6 weeks out; we'll scope yours similarly.