Performance marketing for D2C FMCG operates inside tight margin economics. Bhoj Masale hit 4× revenue in 6 months via Meta + Google + SEO, but the growth came from repeat buyers, not just first-order CAC optimisation. We run Meta-heavy creative engines, Google branded + Shopping, quick-commerce (Blinkit/Zepto/Instamart) ad ops where relevant, and retention flows tied to consumable replenishment windows.
D2C FMCG Industry
Performance Marketing
Agency for D2C FMCG
Meta, Google, quick-commerce ads for Indian D2C FMCG — Bhoj 4× revenue in 6 months. CAC:LTV math discipline.
4.9/5(100+ Reviews)
Trusted by
/ Our Approach
Scaling D2C FMCG brands with Performance Marketing since 2017.
100+
Projects Delivered
90%+
Success Rate
3X ROI
ROI
25+
Team Experts
/ Why Baclinc
View our work Why D2C FMCG brands choose us for Performance Marketing.
Bhoj 4× Revenue Proof
In a category against Tata Sampann and MDH.
CAC:LTV Economics
Net contribution after shipping + COD + returns.
Quick-Commerce Ad Ops
Blinkit AMC, Zepto and Instamart placement.
Replenishment-Tuned Retention
Email + WhatsApp at 30/60/90 day windows.
Category Creative Pattern Library
Taste/texture/ingredient for food; functional for supplements.
Real Success Stories
Explore our case studies to see how we've helped brands like yours achieve measurable growth. Our portfolio speaks for itself with proven results across D2C FMCG.
/ Real Results
View All Case Studies Featured Success Stories
How We Work
Our Proven Process
01
Unit Economics + Repeat Audit
Margin per SKU, CAC cap, day-60 repeat, cohort LTV.
02
Shopify Speed + PDP
LCP 2.5s, PDP with ingredient/use-case/delivery clarity.
03
Meta Creative Engine
20–30 variants/month, category-specific hooks.
04
Google Branded + Shopping
Branded queries, product-name search, Shopping top SKUs.
05
Quick-Commerce Ops
Blinkit/Zepto/Instamart catalog + AMC.
06
Retention Replenishment
Email + WhatsApp flows tied to usage cycles.
/ Testimonials
What our clients say
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
Common Questions
Everything you need to know about Performance Marketing for D2C FMCG brands
Real CAC for FMCG?
Spice/snack AOV ₹400–₹700: ₹80–₹180. Premium supplement ₹1200–₹2000: ₹300–₹600.
Quick-commerce worth the effort?
Category-dependent. Beverages/snacks 40–60% of D2C volume; spices/supplements 20–40%.
ROAS target?
Gross 3–4× on mature, 2–3× on scaling. Net after shipping/COD/returns 25–35% below gross.
Minimum budget?
₹3–5L/month Meta + retainer for 3-month steady test.
Ready to scale your D2C
food brand?
Join 100+ businesses growing with Baclinc's programmatic strategies.