Pharma Industry

Performance Marketing
Agency for Pharma

Paid media aimed at procurement heads, contract manufacturing buyers and franchise partners, not at patients.

4.9/5(100+ Reviews)

Trusted by

/ Our Approach

Growing Pharma brands with Performance Marketing since 2017.

Paid media for a pharmaceutical manufacturer is a narrow, heavily policed channel, and most of the money wasted in this category is wasted on the wrong platform. Google restricts pharmaceutical advertising by certification and geography, and Meta will decline most of what a formulation business wants to say. What remains is still commercially useful: search campaigns against molecule plus manufacturer queries, contract manufacturing and CDMO capability terms, PCD franchise recruitment across defined territories, and LinkedIn against procurement, sourcing and business development titles at buying companies. The measure is not cost per lead. It is how many of the enquiries reaching your technical desk arrived with a molecule, a quantity and a delivery timeline attached.

Paid media in pharma B2B is defined more by what you cannot run than by what you can. Google treats pharmaceutical advertising as a restricted category with certification requirements that differ by target country, so domestic sourcing and regulated export targeting sit in very different eligibility positions. Meta is largely closed to product-level pharmaceutical messaging, which pushes budget towards search and LinkedIn where the intent is stronger anyway. The genuinely convertible search inventory is narrow and cheap relative to consumer categories: molecule plus manufacturer, dosage form plus third party manufacturing, therapeutic division plus PCD franchise plus state, and CDMO capability terms tied to a dosage form or capacity. Franchise recruitment is the highest volume funnel and the easiest to run badly, because a poorly qualified campaign will fill your inbox with applicants who have no distribution network and no capital. Export campaigns are the slowest and need documentation-led landing pages covering dossier availability, registration support and realistic minimum order quantities. Welbourg Pharma is a published pharmaceutical client of ours, and we have worked with multiple brands in this category since 2017. We can share specific names and numbers on request.

100+

Projects Delivered

90%+

Success Rate

3X ROI

ROI

25+

Team Experts

/ Why Baclinc

Why Pharma brands choose us for Performance Marketing.

View our work

Platform Eligibility Decided Before Any Spend

Google applies restricted pharmaceutical policies that vary by country, product class and advertiser certification, and Meta declines most pharmaceutical product messaging outright. We audit what your specific product mix and target geographies are actually allowed to run before a single campaign is built, because a suspended account in this category is slow and painful to recover.

Four Separate Funnels, Four Separate Accounts

Domestic sourcing, contract manufacturing and licensing, PCD franchise recruitment and export enquiry behave nothing alike in bid, budget and creative. We run them as separate campaign structures with separate landing pages and separate enquiry routing, because a franchise applicant landing in your CDMO pipeline costs your business development team a day.

Bid On Molecule And Dosage Form, Not On Category

Broad terms like pharmaceutical company or pharma manufacturer in India burn budget on students, job seekers and competitors. The convertible inventory is molecule plus manufacturer, dosage form plus supplier, therapeutic segment plus third party manufacturing, and capacity or certification qualifiers. We build the keyword set from your product master rather than from a category list.

LinkedIn Where The Order Value Justifies It

Contract manufacturing, loan licensing and export supply agreements carry order values that support LinkedIn cost per click. We target procurement, sourcing, supply chain and business development titles at formulation companies, marketing companies and distributors, and we keep LinkedIn away from PCD franchise recruitment, where the audience is not on the platform and the economics do not work.

Landing Pages Built For Procurement Scrutiny

A sourcing manager clicking your ad wants specification, strength and pack options, plant and certification detail, documentation availability and a technical contact path. A generic contact form loses them. We build enquiry pages that carry the same evidence a procurement shortlist is filtered on, with a form that asks for molecule, quantity and market so your team can qualify before responding.

Reported As Pipeline, Not As Lead Count

We report enquiry count split by funnel, how many carried a usable specification, how many reached quotation stage and which campaigns produced them. Pharma supply cycles run for months, so a monthly cost per lead number read in isolation tells you almost nothing about whether the spend is working.

/ Real Results

Featured Success Stories

View All Case Studies

Welbourg Pharma2026

Welbourg Pharma - Website Development

Welbourg Pharma2026

Welbourg Pharma - Social Media Content

How We Work

Our Proven Process

Eligibility And Policy Audit

We check your product classes and target geographies against Google restricted pharmaceutical policy and Meta medical policy, confirm what certification is required, and establish what can legally be said in ad copy before any account is built.

Funnel And Budget Split

Domestic sourcing, contract manufacturing, franchise recruitment and export are separated into distinct campaign structures with their own budgets, because their bid economics and enquiry values are not comparable to each other.

Keyword Build From The Product Master

The search term list is generated from your actual molecule, strength and dosage form catalogue plus certification and capacity qualifiers, with aggressive negatives against job, academic, patient and competitor research traffic.

Enquiry Page Build

One landing page per funnel carrying specification detail, plant and certification evidence, documentation availability, and a qualifying form that captures molecule, quantity, market and timeline rather than just a name and phone number.

Franchise Territory Targeting

PCD franchise campaigns are geo-split by the states and districts you are genuinely opening, with monopoly rights and minimum order terms stated in the ad and on the page so unsuitable applicants filter themselves out before they cost you time.

Pipeline Review And Negative Pruning

Monthly review of enquiry quality by funnel, quotation conversion, and a negative keyword pass driven by the actual search terms report, which in this category is where most of the wasted spend hides.

/ Testimonials

What our clients say

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."

Fazlani Group

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

Fazlani Group

Common Questions

Everything you need to know about Performance Marketing for Pharma brands

Can we advertise our pharmaceutical products on Google?

Partly, and it depends on your product class, your target country and your advertiser certification status. Google treats pharmaceuticals as a restricted category, with rules that differ sharply between markets, and prescription product promotion to the general public is not permitted in India regardless of platform policy. What is generally workable for a manufacturer is B2B messaging aimed at sourcing, contract manufacturing and distribution audiences, which is where your commercial value sits anyway. We establish exact eligibility for your specific catalogue and geographies before building anything.

Will you run Meta ads for our formulations?

Usually no, and we will say so at proposal stage rather than take the budget. Meta medical and pharmaceutical policy declines most product-level messaging from a formulation business, and the audience targeting available there does not reach procurement heads or sourcing managers with any precision. The exception we do run is PCD franchise and distributor recruitment, where the audience is entrepreneurial rather than clinical and the messaging is a business opportunity rather than a drug. For sourcing and CDMO demand, search and LinkedIn are the honest answer.

How is this different from healthcare performance marketing?

The buyer is a company placing a purchase order, not a patient booking an appointment. Healthcare paid media targets condition, symptom and procedure intent, needs Google healthcare advertiser verification for clinic categories, and converts into a consultation booking. Pharma manufacturer paid media targets molecule, dosage form, contract manufacturing and franchise intent from procurement heads, distributors and licensing partners, and converts into a quotation request or a technical call. If you operate clinics or hospitals, our healthcare performance marketing page is the relevant one.

What budget does a pharma B2B campaign need?

It is driven by how many of the four funnels you run rather than by a platform minimum. Search inventory for molecule and dosage form terms is comparatively cheap because the audience is small and consumer advertisers are not bidding on it, so a single-funnel domestic sourcing campaign can run meaningfully on a modest monthly budget. Franchise recruitment across many states and LinkedIn targeting for contract manufacturing are the two things that push spend up. Write to abhishek@baclinc.com with your product mix and target funnels and we will scope it.

Have you run paid media for pharmaceutical companies?

Yes. Welbourg Pharma is a pharmaceutical client of ours, with work published on our site covering website development and social media content. We have also worked with multiple brands in this category since 2017 and can share specific names and numbers on request. Across the agency we have managed ₹50Cr+ in ad spend since 2017 as a Google and Meta partner, and the most transferable part for a manufacturer is our B2B industrial work, where the buyer is a procurement team rather than a consumer.

How do we stop franchise enquiries flooding the CDMO pipeline?

By running them as separate campaigns with separate landing pages and separate enquiry routing from day one. PCD franchise recruitment generates far more raw volume than contract manufacturing does, so if both share a form the franchise applicants will bury the licensing enquiries your business development team actually wants. We split the campaigns, state minimum investment and monopoly territory terms in the franchise creative so unsuitable applicants self-select out, and route each funnel to the team that owns it.

How long before paid media produces usable enquiries?

Search enquiries usually begin within the first few weeks because the intent is already present, but useful judgement takes a full quarter. The first month is largely negative keyword work, since molecule terms attract students, job seekers and competitor research alongside genuine buyers. Franchise campaigns produce volume fastest. Contract manufacturing and export enquiries are slower and lumpier, and they convert on a timeline measured in months, so we assess those on quotation stage progression rather than on monthly lead counts.

Can paid media reach export buyers in regulated markets?

It can generate enquiries, but it is the weakest of the four funnels and we set that expectation up front. Advertising eligibility for pharmaceutical products tightens considerably in regulated markets, targeting overseas procurement audiences on search is expensive relative to domestic terms, and serious export buyers tend to arrive through registration databases, trade fairs and referral rather than through an ad. Where paid media does help is capturing branded and capability searches from buyers who already know of you, backed by documentation-led pages covering dossier availability and registration support.