Performance marketing for EdTech is a CPL compression exercise. We helped Skillaroo hit ~₹50 per lead on a ₹80,000 budget — 1,600 qualified leads — via eBook-led Meta and Google funnels with attribution-disciplined tracking. The playbook isn't magic: a high-utility lead magnet matched precisely to learner intent, narrow audience targeting (interest + lookalike on Meta, high-intent keywords on Google), creative that communicates the magnet's utility in 3 seconds, and a UTM-clean attribution framework that tells you which creative, which audience, which channel actually enrolled — not just clicked.
EdTech Industry
Performance Marketing
Agency for EdTech
The Skillaroo playbook — 1,600 leads on ₹80k budget at ~₹50 CPL. Meta + Google + YouTube, magnet-first, attribution-disciplined.
4.9/5(100+ Reviews)
Trusted by
/ Our Approach
Scaling EdTech brands with Performance Marketing since 2017.
100+
Projects Delivered
90%+
Success Rate
3X ROI
ROI
25+
Team Experts
/ Why Baclinc
View our work Why EdTech brands choose us for Performance Marketing.
Skillaroo ~₹50 CPL Proof
Real, measurable, 1,600 leads on ₹80k. Reproducible methodology.
Lead Magnet Is The Funnel
eBook, diagnostic test, free trial, masterclass — designed around decision-point intent, not generic.
Meta + Google + YouTube
All three because each covers a different decision phase. Meta for discovery and lookalike, Google for intent, YouTube for mid-funnel education.
Vernacular Creative Engine
Hindi, Marathi, Tamil, Telugu, Bengali where audience math supports — often 30–50% cheaper CPL.
UTM-Disciplined Attribution
Every click tagged, every enrollment back-attributed. Cohort-level CPL by creative and audience.
Real Success Stories
Explore our case studies to see how we've helped brands like yours achieve measurable growth. Our portfolio speaks for itself with proven results across EdTech.
/ Real Results
View All Case Studies Featured Success Stories
How We Work
Our Proven Process
01
CPL Target + Budget Shape
Given your segment, AOV and enrollment conversion rate, what's defensible CPL. Budget shape follows.
02
Lead Magnet Design
Matched to learner intent at decision-point. Utility over volume.
03
Meta + Google + YouTube Setup
Interest + lookalike on Meta, high-intent keywords on Google, pre-roll on YouTube. All three in parallel.
04
Vernacular Creative (If Applicable)
Hindi/regional creative for non-metro audiences. Separate asset library, cultural calibration.
05
Attribution + CRM Integration
UTM-clean, pixel-based Meta CAPI + Google Enhanced Conversions. CRM or LMS sync for enrollment back-attribution.
06
Weekly Cohort Review
CPL by creative + audience + channel, lead-to-enrollment conversion, spend shift based on enrollment not clicks.
/ Testimonials
What our clients say
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"
Saad Khan
Founder, RebelCorp
"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."
Sydney Ifergan
Trade.com
"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"
Ravi Raj
Director, Skillaroo
"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."
Samir Gupte
HOM, The Club Mumbai
"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."
Sandeep Shinde
Marketing Manager, Enlite Research
"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."
Fazlani Group
Fazlani Group
Common Questions
Everything you need to know about Performance Marketing for EdTech brands
How did you hit ₹50 CPL for Skillaroo?
Intent-matched eBook magnet (roadmap PDF for a specific career skill path), narrow Meta interest and lookalike targeting, 3-second hook in creative, UTM-clean attribution. No single trick — the system worked because every component was tight.
What's a realistic CPL for our segment?
Test prep: ₹150–400. K–12: ₹200–500. Upskilling: ₹100–300. Certification: ₹300–800. Vernacular: ₹50–200. A well-built funnel compresses 30–50% below category average. ₹50 isn't universal — it's what Skillaroo achieved with their specific product and audience match.
Can you help scale from ₹1L to ₹10L/month spend?
Yes. The scale path is usually: prove unit economics at ₹1–2L (3 months), scale to ₹3–5L with broader audiences and more creative variants (3 months), scale to ₹10L with segment expansion and channel addition (6 months). CPL will drift up slightly as you scale; the goal is holding enrollment-CPL flat while volume 10×.
Do you run YouTube creators or just paid YouTube ads?
Both, selectively. Paid YouTube (pre-roll, in-stream) mostly for mid-funnel education. Creator partnerships on performance or hybrid terms for specific segments (test prep, upskilling) where creators have trust with the audience.
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