Healthcare content is doctor-authored or doesn't rank. Condition guides, procedure explainers, symptom checkers, prevention content, patient education - all published with named doctor authors, MBBS/MD credentials, Person + Physician schema. Volume: 6-12 pieces/month for a scaling clinic/hospital. Google classifies this material as Your Money or Your Life, which means the quality rater framework demands verifiable expertise behind every claim, and content published without an identifiable, credentialed author is competing at a permanent structural disadvantage against Mayo Clinic, Cleveland Clinic and the large Indian hospital groups. The compensating advantage a hospital holds is specificity: what a procedure costs here, how the admission process works, which investigations happen on the same day. National reference sites cannot write that, and patients search for it constantly.
Healthcare content types: condition cornerstones (symptoms, causes, diagnosis, treatment, prevention), procedure explainers (what it is, what to expect, recovery, cost ranges), patient stories with consent, prevention content, myth-busting. YMYL requires doctor authors, factual citation, schema coverage, compliance language. Volume: 6-12 pieces/month for a mid-size healthcare brand. Depth beats breadth - one 3,000-word condition cornerstone outperforms 5 thin pieces. Two further disciplines separate healthcare content that holds up from content that quietly becomes a liability. The first is review and revision, because clinical guidance changes and a page giving outdated advice under a doctor's name is worse than no page, so every cornerstone needs a stated review date and a scheduled re-check by the author. The second is language calibrated to a worried non-specialist, since content pitched at clinical peers loses the patient and content pitched too low loses credibility with both. Where regional languages are genuinely warranted, Hindi and Marathi content needs clinical review in that language rather than machine translation of an English original.
