Real estate content is project + neighbourhood + buyer-decision content. Project landing pages with schema, neighbourhood guides (schools, transport, retail within X km), buyer editorial ('ready-to-move vs under-construction', 'how home loans work in 2026'), developer thought-leadership. RERA-compliant throughout. The reason the editorial layer earns its budget is that a home purchase involves months of research before any developer is shortlisted. A buyer works out which area they can afford, whether an under-construction property suits them, how much loan they will get and what registration will cost, and the developer whose content answered those questions is the one whose project they look at first. Portals dominate listings, but they are thin on exactly this decision-stage material.
Real estate content types: project landing pages (commercial conversion surface with schema), neighbourhood guides (schools, transport, retail - mid-funnel), buyer editorial (loans, legal, process - top-funnel), developer thought-leadership (LinkedIn, brand). Volume: 4-8 pieces/month for a mid-size developer. RERA mandates disclosure on every project-specific page. Two disciplines separate content that holds up from content that becomes an embarrassment. The first is maintenance, because pricing, inventory, possession timelines and approval status change during a selling period and a project page carrying last year's figures is both a commercial problem and a compliance one, which means an update workflow matters more than the initial writing. The second is restraint on claims: neighbourhood content works when it describes what exists and what has been formally sanctioned, and fails when it drifts into predicting how an area will appreciate. Satguru Builders is among the real estate clients we have worked with, and project copy is routed through the client's legal review before publication.
