Real estate social is project visual + neighbourhood storytelling + trust-building. Instagram Reels for walkthroughs and amenities, YouTube for full tours, LinkedIn for developer thought leadership, Stories for daily BTS. RERA compliance on every promotional post (project registration disclosure). Long-form YouTube tours compound for 12-24 months. The trust element deserves more weight than developers usually give it, because a buyer committing a large share of their savings to an unfinished building is assessing whether you will deliver at all, not just whether the flat is nice. Construction progress footage, completed handovers and site updates do more for that assessment than any amount of rendered imagery, and they are the content most developers underuse while over-producing amenity films.
Real estate social: Instagram primary (Reels + Stories), YouTube crucial for long-form tours (buyers research on YouTube before visit), LinkedIn for developer + CRE audience. Content formats: amenity walkthroughs, sample-flat tours, view/daylight Reels, neighbourhood guides, construction-progress Stories, amenity-launch posts. RERA: registration number on every ad-linked post, approved-plan language, possession-accurate. The content constraint specific to this vertical is that a project has a finite amount to show and a long selling period, so a calendar built purely on the building runs dry within a couple of months and reverts to festival greetings and stock renders. Neighbourhood, process and progress content is what sustains the account across quarters: how the area is changing, what the loan and registration steps involve, what a handover actually looked like. The compliance layer sits over all of it, and because the exact disclosure requirements vary by state authority and change over time, we draft to your legal team's standing instruction rather than substituting our own reading of the rules.
