Real Estate Industry

Performance Marketing
Agency for Real Estate

Google Ads primary + Meta demand-gen for Indian real estate - RERA-compliant creative, CRM-integrated, long-cycle nurture.

4.9/5(100+ Reviews)

Trusted by

/ Our Approach

Growing Real Estate brands with Performance Marketing since 2017.

Real estate performance marketing is Google + Meta + portals + nurture. Google primary (40-60% of spend) for high-intent buyer queries. Meta 20-35% for demand-gen, lookalike and retargeting. Portal subscription/lead-buy 15-25% depending on aggregator economics. All creative passes RERA compliance; all leads flow to CRM for long-cycle nurture (3-12 months). What makes this vertical unlike any other paid media account is the gap between the enquiry and the money. A buyer who fills a form in March may complete a booking in December after four site visits and a loan sanction, so cost per lead is close to meaningless as a management number and the account has to be steered on site visits and bookings instead. That also means the sales team's response speed is a performance variable, not a separate department's problem.

Real estate Google Ads: high-intent '[BHK] in [area]' buyer queries, location-radius, quality-score discipline. CPC ₹30 - ₹200 depending on city + price-tier. Meta: lookalike from converted-buyer seed, interest targeting (home buyers, NRI segments), retargeting high-intent visitors. Portal economics (MagicBricks, 99acres, Housing, NoBroker): subscription or per-lead; quality varies by segment. Booking CPA = CPL × (1 / site-visit rate) × (1 / close rate). Affordable ₹15K - ₹60K per booking, mid ₹50K - ₹2.5L, premium ₹2L - ₹15L. The variable that swings those numbers hardest is not the media buying, it is the speed and quality of first contact, because property enquiries are made in parallel across several developers and the site visit usually goes to whoever called back first with something useful to say. We have repeatedly seen accounts labelled as underperforming turn out to have a callback delay measured in days. Satguru Builders is among the real estate clients we have worked with, and we run these accounts from the Powai office.

100+

Projects Delivered

90%+

Success Rate

3X ROI

ROI

25+

Team Experts

/ Why Baclinc

Why Real Estate brands choose us for Performance Marketing.

View our work

RERA-Compliant Every Ad

Registration + approved plan + possession on every creative.

Google High-Intent Search

'[BHK] in [area]' queries - primary conversion channel.

Meta Demand-Gen + Lookalike

Mid-funnel, not last-click.

Portal Integration

MagicBricks/99acres/Housing spend audit and optimisation.

CRM + Nurture

HubSpot/Sell.Do/LeadSquared/Zoho integration.

Booking CPA Scorecard

Not last-click CPL. Real economics.

How We Work

Our Proven Process

RERA + Pipeline Audit

Creative compliance, CPL-to-CPA math, CRM flow.

Google High-Intent Setup

Location-radius, quality-score, landing-page match.

Meta Demand-Gen

Lookalike from buyer seed, interest targeting, retargeting.

Portal Audit + Optimisation

Subscription/per-lead spend reviewed and optimised.

CRM + Nurture Build

Lead routing, 3-12 month email + WhatsApp + phone.

Monthly Pipeline Review

Leads, site visits, bookings, CPA - not last-click ROAS.

/ Testimonials

What our clients say

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."

Fazlani Group

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

Fazlani Group

Common Questions

Everything you need to know about Performance Marketing for Real Estate brands

Google or Meta first?

Google - primary for real estate. Meta layered for demand-gen and retargeting.

Portal spend - audit it?

Yes. MagicBricks/99acres/Housing subscription audits often reveal under-used features or over-paid slots.

Real CPA?

Affordable ₹15K - ₹60K per booking. Mid ₹50K - ₹2.5L. Premium ₹2L - ₹15L. Varies by project + market.

Minimum budget?

₹4-8L/month for a single project launch. ₹10-25L for developer-wide multi-project.

Our sales team says the leads are poor quality. How do you settle that argument?

By instrumenting the handover so both sides are looking at the same evidence instead of trading impressions. In most accounts we audit, the first thing the data shows is a callback delay: enquiries generated in the evening being contacted the following afternoon, by which point the buyer has already spoken to three other developers and booked a visit elsewhere. We track time to first contact, number of attempts, and disposition reasons in the CRM alongside the campaign source. Where the targeting genuinely is the problem, that shows up as enquiries from outside the catchment or from budget bands the project does not serve, and we tighten it. Both causes are common and they need different fixes.

Can you run campaigns to NRI buyers?

Yes, and NRI campaigns need separate structure rather than a geography expansion on the domestic account. The audience researches on a different schedule, cares disproportionately about documentation, repatriation, power of attorney and construction credibility, and often cannot visit, so virtual tours and video walkthroughs carry weight that brochure imagery does not. Costs per enquiry are higher and the cycle is longer, but ticket sizes are usually larger. The operational requirement on your side is a team able to take calls across time zones and answer procedural questions confidently, without which the enquiries convert poorly regardless of how well the media performs.

How should we spend during a launch versus during sustenance?

They are different campaigns with different objectives and merging them is how launch budgets get wasted. A pre-launch and launch window concentrates spend into a short period to build an enquiry bank and create urgency around a pricing or inventory milestone, which justifies a higher cost per enquiry than you would ever accept in steady state. Sustenance is the opposite: a lower, consistent spend that keeps enquiry flow alive across the remaining inventory, weighted toward high-intent search and retargeting rather than broad demand generation. Developers who keep running launch-shaped campaigns six months in typically pay launch prices for sustenance results.

Is portal spend on 99acres and MagicBricks worth it alongside your campaigns?

Often yes, and we audit it rather than assuming either way, because the answer varies sharply by city and segment. Portals bring volume and reach buyers who start their search there rather than on Google, but the leads are frequently shared or contacted by multiple listings, so the qualification burden lands on your sales team. What the audit usually finds is unused entitlements in an existing subscription, listings with poor imagery or missing detail, and package tiers bought without a review of what they returned. We would rather fix the spend you already have than add budget on top of a package nobody is measuring.