EdTech Industry

Website Development
Agency for EdTech

Q: Can you integrate with our existing LMS?

Yes. Teachable, Thinkific, LearnWorlds, LearnDash on WordPress, custom-built LMSes, even WhatsApp-delivery products - we integrate via webhooks or APIs with attribution preservation.

Q: Razorpay or Stripe?

Razorpay for India-only EdTech with INR pricing. Stripe or Paddle for global. Both for mixed. Indian EdTech also commonly uses CCAvenue for specific bank-tier payment flows - we integrate where needed.

Q: Do you handle trial-to-paid logic?

Yes. Trial signup, countdown flows, trial-end upgrade paths, proration, cancellation flows. Trial-to-paid is a conversion discipline, not just a payment feature.

Q: Vernacular sites - one site or multiple?

One site with i18n and hreflang, not multiple. Duplicate sites split authority and cost 2× to maintain. Proper i18n preserves one SEO engine serving multiple languages.

Q: How do you handle refund requests and cancellation flows on the site?

Publish the refund terms plainly and make the cancellation path findable, because Indian learners research refund policy carefully before paying and a hidden policy suppresses conversion more than a generous one costs. Consumer protection rules require the terms to be clear and accessible, and burying cancellation behind a support email generates complaints and chargebacks that are more expensive than the refunds would have been. We build a visible policy page, in-product cancellation where the billing system supports it, and an honest countdown on any cooling-off window. The one design choice worth arguing over is offering a pause option alongside cancellation, which retains a meaningful share of learners who are simply overwhelmed rather than dissatisfied.

Q: Should course content sit on our website or inside the LMS?

Marketing and discovery content belongs on the site while delivery belongs in the LMS, and blurring that line creates problems in both directions. The site needs indexable course pages, curriculum outlines, teacher profiles and sample material so search engines and assistants can find and cite them, none of which works if the content sits behind a login. The LMS needs progress tracking, sequencing and assessment, which a marketing site should not attempt to reimplement. The genuine judgement call is how much of the curriculum to expose publicly, and we generally push for more than clients expect, since a detailed public outline is a strong conversion asset and rarely a real leak.

Q: Do you build a custom LMS or integrate an existing one?

We integrate an existing platform in almost every case, and we will tell you directly when a custom build is being considered for the wrong reasons. A learning platform carries video delivery, progress tracking, assessment, certificates, discussion and mobile support, which is years of engineering that established products have already absorbed, and the resulting maintenance obligation lands on your team permanently. Custom is defensible where the pedagogy itself is the product, such as an adaptive engine or an unusual assessment model that no platform supports. Wanting more control over branding or a slightly different dashboard is not sufficient reason, and rebuilding a platform to save a subscription fee reliably costs more.

Q: How do you support multiple languages without splitting SEO authority?

One domain with proper internationalisation and hreflang annotation, never separate sites per language, since duplicate properties split link authority and double the maintenance for no benefit. The part teams underestimate is that genuine localisation is not translation, because a Hindi learner searches with different phrasing and different reference points than an English one, so the keyword research has to be done natively in each language rather than translated from the English plan. We also keep the language switcher persistent and remembered, because a learner bounced back to English on every navigation simply leaves. Machine translation as a shortcut performs badly in education specifically, where subject terminology has established conventional forms.

Course catalog, lead capture, payment integration, LMS handoff - built for speed, conversion and vernacular scale.

4.9/5(100+ Reviews)

Trusted by

/ Our Approach

Scaling EdTech brands with Website Development since 2017.

An EdTech website has four critical jobs: surface courses and learning paths (SEO-discoverable), capture leads via magnets and forms, handle payment + trial flows, and hand off cleanly to the LMS. Most Indian EdTech sites underperform on two of the four. We build on Next.js with a content layer (Sanity or Contentlayer), course catalog schema for discoverability, Razorpay/CCAvenue for payments, and LMS integration via your existing tool (Teachable, Thinkific, custom, or WhatsApp-delivery). The constraint shaping every technical decision is the device the learner holds, since most Indian education traffic arrives on a mid-range Android phone over an unreliable connection. A site that is quick on a reviewer's laptop and takes six seconds on a four-year-old handset fails most of the audience, so we set performance budgets against that device class.

EdTech site architecture considerations: course catalog needs Course and LearningResource schema for rich results and AEO; pricing pages need clear trial terms, refund policies and payment options because Indian learners research refund terms deeply before paying; lead capture needs magnet offers on every high-traffic content page (not just a single contact form); LMS handoff must preserve UTM and enrollment attribution end-to-end or your paid spend data becomes unreliable. Vernacular handling - for products targeting non-metro or tier-2/3 audiences, i18n with proper hreflang, not duplicate sites, keeps SEO clean while serving multiple languages. Speed matters especially on mobile: 70%+ of Indian EdTech traffic is mobile, and a 3-second load loses 30-40% of visitors before the page even finishes rendering. Payment reliability deserves more engineering attention than it gets, because Indian card and UPI flows fail intermittently for reasons outside your control, and a checkout treating a failure as a dead end loses a learner who already decided to buy. Retry paths and a recovery message on abandonment recover a real share of those attempts. The other neglected surface is the logged-in boundary, where a paying learner meets an LMS with a different design, a second login and no continuity.

100+

Projects Delivered

90%+

Success Rate

3X ROI

ROI

25+

Team Experts

/ Why Baclinc

Why EdTech brands choose us for Website Development.

View our work

Course Catalog Schema

LearningResource + Course schema for every course - rich results and LLM citation eligible.

Lead Capture Built In

Magnet-download flows, webinar registration, diagnostic tests - conversion surfaces on every content page.

Payment Integration Craft

Razorpay for INR, Stripe for global, proper dunning and subscription handling.

LMS Handoff

Clean webhook-based handoff to your LMS with attribution preserved end-to-end.

Vernacular Support

i18n infrastructure for Hindi + regional languages without SEO penalty.

Speed Engineered

LCP under 2s, critical for mobile-heavy EdTech audiences on mid-range Android.

/ Real Results

Featured Success Stories

View All Case Studies

Skillaroo2024

Skillaroo Lead Generation

How We Work

Our Proven Process

Architecture + Content Layer

Next.js + Sanity/Contentlayer, course catalog structure, LMS integration plan.

Design System + Components

Course cards, pricing tables, lead magnet forms, webinar registration - tokens and components.

SEO + Schema Foundation

Course, LearningResource, FAQ schema. Sitemaps, canonicals, internal-link graph.

Payment + LMS Integration

Razorpay/CCAvenue/Stripe, LMS webhooks, enrollment attribution preserved.

Vernacular i18n (If Applicable)

Hindi + regional support with hreflang, not duplicate sites.

Launch + Speed Tuning

LCP <2s target, mobile-first testing, 4-week tuning retainer.

/ Testimonials

What our clients say

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

"We, at The Club Mumbai, had a great experience working with Abhishek from Baclinc. Right from designing our website to hosting it, working on SEO, coming up with nitty-gritty of digital marketing, we had constant support and advise from the team."

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

"We have worked with Baclinc for our website design and development services and are happy with the output delivered, the team works very professionally and helped us ideate the best designs to our liking. I would recommend Baclinc as a website design agency to any enterprise."

Fazlani Group

"Great experience working with the team. Very good results in less time and very proactive in responding to queries. Kudos to the team👍🏻"

Saad Khan

Founder, RebelCorp

"i've worked with this SEO agency and still up to now, they understand the SEO factors and thinking out of the box."

Sydney Ifergan

Trade.com

"Abhishek is super-professional in his approach and a delight to collaborate with! He works WITH you to help you overcome challenges and achieve desired objectives. Great partner to work with!"

Ravi Raj

Director, Skillaroo

Samir Gupte

HOM, The Club Mumbai

"It has truly been a pleasure working with Baclinc. I wanted to take a moment to express my sincere gratitude for your dedication and support throughout the website development process."

Sandeep Shinde

Marketing Manager, Enlite Research

Fazlani Group

Common Questions

Everything you need to know about Website Development for EdTech brands

Can you integrate with our existing LMS?

Yes. Teachable, Thinkific, LearnWorlds, LearnDash on WordPress, custom-built LMSes, even WhatsApp-delivery products - we integrate via webhooks or APIs with attribution preservation.

Razorpay or Stripe?

Razorpay for India-only EdTech with INR pricing. Stripe or Paddle for global. Both for mixed. Indian EdTech also commonly uses CCAvenue for specific bank-tier payment flows - we integrate where needed.

Do you handle trial-to-paid logic?

Yes. Trial signup, countdown flows, trial-end upgrade paths, proration, cancellation flows. Trial-to-paid is a conversion discipline, not just a payment feature.

Vernacular sites - one site or multiple?

One site with i18n and hreflang, not multiple. Duplicate sites split authority and cost 2× to maintain. Proper i18n preserves one SEO engine serving multiple languages.

How do you handle refund requests and cancellation flows on the site?

Publish the refund terms plainly and make the cancellation path findable, because Indian learners research refund policy carefully before paying and a hidden policy suppresses conversion more than a generous one costs. Consumer protection rules require the terms to be clear and accessible, and burying cancellation behind a support email generates complaints and chargebacks that are more expensive than the refunds would have been. We build a visible policy page, in-product cancellation where the billing system supports it, and an honest countdown on any cooling-off window. The one design choice worth arguing over is offering a pause option alongside cancellation, which retains a meaningful share of learners who are simply overwhelmed rather than dissatisfied.

Should course content sit on our website or inside the LMS?

Marketing and discovery content belongs on the site while delivery belongs in the LMS, and blurring that line creates problems in both directions. The site needs indexable course pages, curriculum outlines, teacher profiles and sample material so search engines and assistants can find and cite them, none of which works if the content sits behind a login. The LMS needs progress tracking, sequencing and assessment, which a marketing site should not attempt to reimplement. The genuine judgement call is how much of the curriculum to expose publicly, and we generally push for more than clients expect, since a detailed public outline is a strong conversion asset and rarely a real leak.

Do you build a custom LMS or integrate an existing one?

We integrate an existing platform in almost every case, and we will tell you directly when a custom build is being considered for the wrong reasons. A learning platform carries video delivery, progress tracking, assessment, certificates, discussion and mobile support, which is years of engineering that established products have already absorbed, and the resulting maintenance obligation lands on your team permanently. Custom is defensible where the pedagogy itself is the product, such as an adaptive engine or an unusual assessment model that no platform supports. Wanting more control over branding or a slightly different dashboard is not sufficient reason, and rebuilding a platform to save a subscription fee reliably costs more.

How do you support multiple languages without splitting SEO authority?

One domain with proper internationalisation and hreflang annotation, never separate sites per language, since duplicate properties split link authority and double the maintenance for no benefit. The part teams underestimate is that genuine localisation is not translation, because a Hindi learner searches with different phrasing and different reference points than an English one, so the keyword research has to be done natively in each language rather than translated from the English plan. We also keep the language switcher persistent and remembered, because a learner bounced back to English on every navigation simply leaves. Machine translation as a shortcut performs badly in education specifically, where subject terminology has established conventional forms.