Do you work as a B2C agency in Boston as well as B2B?
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Yes. For B2C brands we run Meta, TikTok, Google Shopping and Performance Max with a heavy focus on creative testing and UGC. For B2B and healthcare we focus on search, LinkedIn and lead quality. Many clients need both approaches, and we plan budgets accordingly.
Can a UGC agency in Boston also run our paid ads?
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Baclinc does both. We produce UGC and short video creative, then run it across Meta, TikTok and YouTube, so learnings from ad performance go straight into the next creative brief. That closed loop is usually what separates accounts that scale from accounts that stall.
How do you make sure leads are actually qualified?
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We connect ad platforms to your CRM so campaigns optimize toward qualified leads and closed deals, not just form fills. We also refine targeting, add qualifying questions to forms and exclude low quality placements. Reporting shows cost per qualified lead and pipeline value.
Do you offer pay for performance pricing?
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We tie every engagement to business metrics, cost per qualified lead, return on ad spend and revenue, and report against them weekly. Pricing is a transparent management fee scoped to your spend and complexity, because pure pay for performance models push agencies toward cheap, low quality conversions.
How do you run ads for Boston universities and programs?
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We target prospective students and parents by interest, location and life stage, use search for program terms, and run video and lead forms timed to admissions deadlines. Leads flow into your CRM so we optimize toward applications and enrollments rather than inquiries alone.
How much should a Boston business spend on ads to start?
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Enough for each campaign to collect clear data within a few weeks. In costly Boston categories like healthcare, legal and software that is more than in smaller markets. We recommend a budget after an account audit and scale once efficiency is proven.
Where is Baclinc based, and does that matter for Boston clients?
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Baclinc is headquartered in Mumbai, India, and we work with clients across the United States and worldwide. It matters in your favor. You get a senior in-house team at a price no comparable US agency can offer, working while you sleep, with a fixed daily overlap window for live calls. Digital work has not required a shared zip code for a decade. What it requires is people who are genuinely excellent at it.
How do you handle the time difference with Boston?
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It is an advantage, not a problem. We run about half a day ahead of US time, so work you brief at the end of your day is finished when you start the next one. You effectively get an extra working day every night. We hold a fixed daily overlap window for calls, and we are reachable on Slack, email or WhatsApp through your working day.
How much does it cost to work with Baclinc from the US?
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Engagements start at $2,000 per month, and most sit meaningfully above that depending on scope and speed. That buys you senior specialists and a standard of work that US agencies charge several times more for. We are not the cheapest option and we are not trying to be. We are the best value at this level of quality anywhere in the world.
Do you work with US companies already?
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Yes. We work with brands across the United States and internationally, and we have run US ecommerce accounts including a dropshipping store that did $10,000+ in sales in 20 days at 5.5x ROAS on TikTok Ads. Our team works to a global standard because our clients compete globally.
Who actually does the work?
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Senior in-house specialists. 25+ people across SEO, engineering, content, paid media and creative, all employed by us, all in one office. The people who win the pitch are the people who run your account. We do not outsource, we do not hand you to a junior queue, and we do not staff accounts with whoever is free.
How do communication and reporting work?
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You get a named senior lead, a shared channel on Slack or your tool of choice, live dashboards you can open at any time, a weekly written read on what changed and what we are testing, and a monthly review against the targets we agreed. Everything is in English, everything is documented, and nothing depends on you chasing us.
Who owns the work and the accounts?
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You do, completely. Your ad accounts, your analytics, your website, your content and your creative assets stay in your ownership throughout and after the engagement. We work inside your accounts, not behind a wall. There is no lock-in, no proprietary platform you have to keep paying for, and no hostage situation if you leave.
How do contracts and payment work for US clients?
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Straightforward monthly agreements, invoiced in USD, paid by international bank transfer or card. No long lock-ins. We work on rolling terms because we would rather keep clients on results than on contracts. Confidentiality agreements are standard and we sign yours.
