How do you measure incrementality on paid channels?
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We use holdout tests, geo experiments and platform lift studies where budgets allow, alongside blended metrics such as total new customers and payback period. This shows which channels create new demand rather than claiming credit for customers who would have bought anyway.
Do you also optimize landing pages and sign up flows?
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Yes. Paid performance depends on what happens after the click, so we build and test landing pages, sign up flows and pricing pages alongside campaigns. A CRO program often improves acquisition cost faster than any bidding change, and every winning variant feeds better conversion data back to the ad platforms.
What budgets do you work with?
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We work with startups and established brands, and have managed millions of dollars in ad spend across Google, Meta, TikTok, YouTube, LinkedIn and Amazon. We recommend channel mix and test budgets based on your goals and payback targets after the initial audit.
What does a performance optimization agency actually fix?
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Usually tracking first, then account structure, then creative. We find spend lost to broad targeting and weak landing pages, consolidate campaigns so algorithms get enough data, and add a weekly creative testing rhythm. Most accounts improve from removing waste before any new budget is added.
Do you run organic social as well as paid?
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Yes. Organic social growth services and paid social share the same creative pipeline, so winning organic posts become ads and winning ads inform organic content. One team running both avoids duplicated production and gives you a clearer read on what your audience responds to.
Which channels work best for San Francisco SaaS companies?
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Google Search for high intent terms, LinkedIn for account based targeting, YouTube for demand creation and retargeting across platforms. Product led tools often add Meta and Reddit. We test channels against pipeline or activation, then concentrate budget where payback is proven.
Where is Baclinc based, and does that matter for San Francisco clients?
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Baclinc is headquartered in Mumbai, India, and we work with clients across the United States and worldwide. It matters in your favor. You get a senior in-house team at a price no comparable US agency can offer, working while you sleep, with a fixed daily overlap window for live calls. Digital work has not required a shared zip code for a decade. What it requires is people who are genuinely excellent at it.
How do you handle the time difference with San Francisco?
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It is an advantage, not a problem. We run about half a day ahead of US time, so work you brief at the end of your day is finished when you start the next one. You effectively get an extra working day every night. We hold a fixed daily overlap window for calls, and we are reachable on Slack, email or WhatsApp through your working day.
How much does it cost to work with Baclinc from the US?
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Engagements start at $2,000 per month, and most sit meaningfully above that depending on scope and speed. That buys you senior specialists and a standard of work that US agencies charge several times more for. We are not the cheapest option and we are not trying to be. We are the best value at this level of quality anywhere in the world.
Do you work with US companies already?
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Yes. We work with brands across the United States and internationally, and we have run US ecommerce accounts including a dropshipping store that did $10,000+ in sales in 20 days at 5.5x ROAS on TikTok Ads. Our team works to a global standard because our clients compete globally.
Who actually does the work?
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Senior in-house specialists. 25+ people across SEO, engineering, content, paid media and creative, all employed by us, all in one office. The people who win the pitch are the people who run your account. We do not outsource, we do not hand you to a junior queue, and we do not staff accounts with whoever is free.
How do communication and reporting work?
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You get a named senior lead, a shared channel on Slack or your tool of choice, live dashboards you can open at any time, a weekly written read on what changed and what we are testing, and a monthly review against the targets we agreed. Everything is in English, everything is documented, and nothing depends on you chasing us.
Who owns the work and the accounts?
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You do, completely. Your ad accounts, your analytics, your website, your content and your creative assets stay in your ownership throughout and after the engagement. We work inside your accounts, not behind a wall. There is no lock-in, no proprietary platform you have to keep paying for, and no hostage situation if you leave.
How do contracts and payment work for US clients?
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Straightforward monthly agreements, invoiced in USD, paid by international bank transfer or card. No long lock-ins. We work on rolling terms because we would rather keep clients on results than on contracts. Confidentiality agreements are standard and we sign yours.
