Do you work with both ecommerce brands and local businesses in Oakland?
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Yes. Ecommerce brands get Shopping, Performance Max, Meta, TikTok and Amazon campaigns measured on profit. Local businesses get search, Local Services Ads and Meta campaigns measured on calls and bookings. The approach differs, but every account is managed against real business outcomes.
How do you keep ad creative fresh?
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We test new creative concepts every week on Meta and TikTok, using UGC, product videos, founder clips and offers. Winners get scaled and losers are paused quickly. A steady creative pipeline is the single biggest driver of paid social performance today.
Can you target specific Oakland neighborhoods?
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Yes. We target by ZIP code, radius and city, so ads reach the neighborhoods you serve, such as Rockridge, Temescal or Montclair, and exclude areas you do not. This avoids wasting budget on clicks from across the Bay that will never become customers.
How much should an Oakland business spend on ads?
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Enough to test properly on your highest intent searches and best audiences, which depends on your service and margins. We size the first budget from search volume and your conversion data, prove results, then scale. You approve every budget change.
Do you run Amazon ads for East Bay brands?
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Yes. We run Sponsored Products, Sponsored Brands and video ads, tune listings for conversion, and report profit after Amazon fees. Many brands use Amazon for reach and Shopify for margin, so we plan both together.
What does your monthly report include?
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Spend, orders or qualified leads, cost per result, profit or booked jobs where we can track them, creative test results and the plan for next month. Everything is in plain language, with a live dashboard between reports.
Where is Baclinc based, and does that matter for Oakland clients?
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Baclinc is headquartered in Mumbai, India, and we work with clients across the United States and worldwide. It matters in your favor. You get a senior in-house team at a price no comparable US agency can offer, working while you sleep, with a fixed daily overlap window for live calls. Digital work has not required a shared zip code for a decade. What it requires is people who are genuinely excellent at it.
How do you handle the time difference with Oakland?
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It is an advantage, not a problem. We run about half a day ahead of US time, so work you brief at the end of your day is finished when you start the next one. You effectively get an extra working day every night. We hold a fixed daily overlap window for calls, and we are reachable on Slack, email or WhatsApp through your working day.
How much does it cost to work with Baclinc from the US?
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Engagements start at $2,000 per month, and most sit meaningfully above that depending on scope and speed. That buys you senior specialists and a standard of work that US agencies charge several times more for. We are not the cheapest option and we are not trying to be. We are the best value at this level of quality anywhere in the world.
Do you work with US companies already?
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Yes. We work with brands across the United States and internationally, and we have run US ecommerce accounts including a dropshipping store that did $10,000+ in sales in 20 days at 5.5x ROAS on TikTok Ads. Our team works to a global standard because our clients compete globally.
Who actually does the work?
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Senior in-house specialists. 25+ people across SEO, engineering, content, paid media and creative, all employed by us, all in one office. The people who win the pitch are the people who run your account. We do not outsource, we do not hand you to a junior queue, and we do not staff accounts with whoever is free.
How do communication and reporting work?
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You get a named senior lead, a shared channel on Slack or your tool of choice, live dashboards you can open at any time, a weekly written read on what changed and what we are testing, and a monthly review against the targets we agreed. Everything is in English, everything is documented, and nothing depends on you chasing us.
Who owns the work and the accounts?
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You do, completely. Your ad accounts, your analytics, your website, your content and your creative assets stay in your ownership throughout and after the engagement. We work inside your accounts, not behind a wall. There is no lock-in, no proprietary platform you have to keep paying for, and no hostage situation if you leave.
How do contracts and payment work for US clients?
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Straightforward monthly agreements, invoiced in USD, paid by international bank transfer or card. No long lock-ins. We work on rolling terms because we would rather keep clients on results than on contracts. Confidentiality agreements are standard and we sign yours.
